BURLINGTON, MA, Sep 26, 2011 (MARKETWIRE via COMTEX –
Acquia, the enterprise guide to Drupal, announced today that partner
TNS (Taylor Nelson Sofres, London, the leading worldwide market
research and consulting company, has leveraged Acquia Commons social
business software to build an award-winning Mercedes-Benz social
community website. TNS won the Best Studio 2011 prize of the German Association of Marketing and Social Research for the development of Mercedes-Benz website. The award recognizes innovative and creative new studies in the field, with special attention to projects with measurable results.
Using Commons Acquia, TNS Mercedes-Benz built the web community "Estrellas Insight," the first online community market research in the German automotive industry. Star Insight takes advantage of social media and Web 2. 0 dynamics to carry out research in the consumer market in the target market of compact car drivers between 20 and 45. The website includes questionnaires, moderated discussions and forums, chat, a media gallery, contests of ideas, creative competitions, ratings and comment areas.
With the stars Insight, Mercedes is now able to test pilot marketing materials, advertising and the target community. Their contests ideas that can apply the main customers of the desired characteristics, support and services, while the rest of the community provides through voting on what they like. This allows Mercedes to react to market needs in a more timely than ever.
The global market for social CRM (management of customer relationships is expected to pass the mark of $ 1 billion in 2012 according to Gartner Research. The stars of Insight Community is a good example of the social CRM Web site that is gaining popularity among global organizations that want to build better relationships with customers. These solutions will capitalize on advances in customer relations and research online, allowing organizations to harness the skills and desires of your target audience.
"We are proud of this honor by our partner of TNS, a true expert in building this type of online community, and we are delighted that our Commons Acquia is helping to revolutionize the traditional business processes," said Tom Erickson, director Acquia general. "The website of Mercedes-Benz is a great example of how big companies and luxury brands can leverage social software to build communities that help drive your business. »
«Our work with Acquia to create the Stars Insight website has been a
complete success,» said Thomas Wachter, TNS Senior Consultant and
Automotive Market Research Team Leader. «Acquia Commons allowed us to
quickly build this website while adhering to Mercedes’ strict brand
guidelines and maintaining the flexibility needed to support TNS’s
strategic requirements.» Christian Bauer, Head of Mercedes-Benz
Communication Insights, agreed. «The continuity of the online
community and the interactive integration of its members provide
numerous benefits for Daimler AG: We can get to know a broad section
of this target market, we are completely flexible in the content,
various methods can be combined, and we can validate our results
directly with the community itself.»
About Acquia Commons
Acquia Commons is the open-source alternative
for enterprise-scale social business software. Its collaborative
environment includes blogs, wikis, and calendars; standard Drupal
modules provide other features. Commons enables social networking to
create productive interactions among employees, customers, and the
web, at a much lower cost than other solutions. Find out more at
https://acquia.com/social-business-software .
About TNS
TNS is the global leader in custom market research
delivering actionable insights and research-based business advice to
clients around the globe so they can make more effective business
decisions. TNS offers comprehensive industry knowledge within the
Consumer, Technology, Finance, Automotive and Political Social
sectors, supported by a unique product offering that stretches across
the entire range of marketing and business issues, specializing in
product development innovation, brand communication, stakeholder
management, retail shopper, and qualitative research. Delivering
best-in-class service across more than 80 countries, TNS is dedicated
to discovering growth opportunities for its clients in an
ever-changing world. Through its pioneering and innovative culture,
TNS understands the latest marketing challenges and research
techniques, being the first to discover and solve new marketing
issues for clients.
About Drupal(TM
Drupal is free, open-source software that powers
millions of websites and online applications. It runs on
industry-standard hosting platforms and connects to virtually all
legacy systems. With a community of hundreds of thousands of users
and developers, Drupal’s success has spawned an enormous business
ecosystem. Learn more at
http://drupal.org .
About Acquia(TM, the enterprise guide to Drupal
Acquia empowers
enterprises with the open-source social publishing system Drupal.
Co-founded by Drupal’s creator in 2007, Acquia helps customers manage
their growth and scale their online properties with confidence.
Acquia’s products, cloud infrastructure, and support enable companies
to realize the full power of Drupal while minimizing risk, as it’s
done for nearly 1,500 enterprise customers including Twitter, Al
Jazeera, Turner, World Economic Forum, Stanford University, New York
Senate and NPR. See who’s using Drupal at
http://showcase.acquia.com ,
and for more information please visit
www.acquia.com or call
888-9-ACQUIA.
All logos, company and product names may be trademarks or registered
trademarks of their respective owners.
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=1742521
Dana Harris Red Javelin Communications, Inc. (978 440-8392 dana@redjavelin. com
SOURCE: Acquia
mailto:dana@redjavelin.com
Copyright 2011 Marketwire, Inc., All rights reserved.
Читать полностью или написать коммент.. Про установку спутниковых тарелок в Московской областиhttp://tarelka-tv.ru/
Комментариев нет:
Отправить комментарий