First Anniversary of the Mercedes-Benz Star Fund and ‘Star Ambassador …

The Mercedes-Benz Star Fund, the automaker’s largest start-up amount for a charity fund worldwide outside Germany, today commemorated its first anniversary. Distinguished by its past year achievements in the five core areas of environmental protection, education, music, arts and sports, culture of driving and social care, the Mercedes-Benz Star Fund announced another boost to its corporate social responsibility (CSR efforts by launching the new 'Star Ambassador' Volunteer Program. This is also its latest initiative to enhance its CSR program in China through encouraging greater participation and providing a more sustained and strategic development of its social contribution efforts.

At the commemoration event held at the starlit theatre of the National Center for the Performing Arts (NCPA, Mr. Klaus Maier, president and CEO of Mercedes-Benz (China Ltd. , and chairman of the Mercedes-Benz Star Fund, said: "From our past years of CSR efforts to the establishment of the Star Fund last June; and to the review of our achievements today with our valued partners, we have laid a very solid foundation in fulfilling our social responsibilities and long-term commitment to China. The success from the 'Inspiring the Future' Happy Music Classroom Program is one such milestone in our CSR program.

"We are excited to launch the new 'Star Ambassador' Volunteer Program as a forward-looking, open model that will further increase our positive contribution to society through promoting public participation in our various activities. This perfectly supports our goal of sustainable CSR," Mr. Maier said.

These 'Star Ambassadors' will first get the opportunity to participate as volunteer teachers at the Mercedes-Benz "Inspiring the Future" Happy Music Classrooms in a bid to tackle the challenge of the lack of qualified music teachers in Hope Schools. As such, top music institutions including the National Center for the Performing Arts, Central Music Conservatory, music colleges from Beijing Normal University and Shanghai Normal University, and China National Master of Fine Arts Supervisory Committee, have all pledged their firm support with Mercedes-Benz towards this initiative, to contribute to the students' music education. The NCPA hall was lit up with glittering 'stars' symbolizing the launch of the 'Star Ambassador' Volunteer Program – along with the first group of Mercedes-Benz Star Ambassadors pledging their support, including Li Biao and his youth percussion group, singer Shang Wenjie, representatives from NCPA, etc.

Those interested can also now register to become a 'Star Ambassador' at the program website at csr.mercedes-benz.com.cn. Volunteers can leverage this platform to exchange information with each other and receive the latest program updates. This will foster a systematic platform for Mercedes-Benz to develop and share volunteer resources with more program partners and publicize volunteer engagement.

As an integrated, systematic, long-term platform to manage its social responsibility programs in China, the Mercedes-Benz Star Fund, which was set up jointly by the automaker and its nationwide dealers, has achieved great success throughout the past year. Its 'Inspiring the Future' Happy Music Classrooms program successfully saw 125 Hope Schools receiving brand new music equipment in their classrooms ahead of schedule, and the music teachers also underwent professional music teaching courses.

The Green Legacy Program achieved a milestone as Mercedes-Benz renewed its three-year cooperation with UNESCO to protect the World Heritage Sites with improved management. Furthermore, two unique programs were also launched under the Culture of Driving CSR pillar: Mercedes-Benz Cup 2011 China Best Driver Contest and 'This, I Promise' road safety awareness campaign that have already been launched across the country to promote proper road conduct among the public.

Program partners of the Mercedes-Benz Star Fund including the National Center for the Performing Arts, Tennis Sports Management Center of National Sports General Administration, UNESCO, dealer representatives and employees were invited to the commemorative event. Other beneficiary organizations, such as the China Conservation and Research Center for the Giant Panda, as well as a number of CSR personalities, and academia and were also present.

Commenting on the past year of partnership, Mr. Tu Meng, Secretary-General of the China Youth Development Fund (CYDF said: "As a co-partner of the Mercedes-Benz Star Fund and its key pillar programs, we have witnessed Mercedes-Benz's passion, dedication in carrying out the professional work in fulfilling their social responsibility, including its efforts in bringing music and hope to 40,000 children. This serves as a role model for other corporations and reinforces our confidence in our future cooperation."

Through all its innovative CSR initiatives, Mercedes-Benz has been proactively fulfilling its duties as a responsible corporate citizen and developing its unique competitiveness in sustainable development, all to enrich its 125-year brand heritage.

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For other information, please visit Daimler's media service website at http://www.media.daimler. com and Mercedes-Benz Chinese website at http://www.mercedes-benz.com.cn, or Mercedes-Benz news center at http://www.mbpresscenter.com.

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