The new 2012 Mercedes B-Class will be presented at this year's fair Frankfurt Motor on 13 September, meanwhile, the company has released some images from inside the new model, which probably will become your key selling point when it comes to dealers in Europe in November 2011.
Describe the new Mercedes B-Class as taking quality to a whole new level while the 7 Series and A8 owners is likely to be impressed, the true meaning behind the statement of Mercedes is the way we have been able to raise the level of materials, quality and image of a car in its class.
Many of the details or elements have previously been the exclusive domain of high-end Mercedes models such as the dashboard which can be covered with sewn ARTICO man skin.
The first thing that attracts attention when you look inside the vehicle is large, three-dimensional decoration covering the entire dashboard, which is available in four variants covering a wide spectrum including a modern, sporty and classic.
Dig a little deeper in Mercedes press release and could be overwhelmed by the language of the spiritual, feng-shui – the interior of the Class B reflects the latest advances in the field of psychology of perception by the Research Center Daimler AG Customer (CRC. CRC's team discovered in testing that. " . Cars stimulates the brain's reward center "and the main town of dimensions is considered" liberal / conservative "," high-quality/low-quality "and" luxury / utility "according to the head of the research center, Dr. Götz Renner.
What this means in practice is that the design team of the Class B-car designed to blend the old and new materials, provide maximum choice to customers customize your car and use of different textures to improve sensual appeal of the interior.
If that already sounds a little weird, so do not be surprised to know that the team went so far as to investigate how different regions of the brain respond to different design elements. "Cars stimulates the reward center of the brain with the same force as chocolate or sex," summarizes Dr. Renner.
Pretty much.
Recognizes that the current Mercedes B-Class has a more serious and have tried to add some spice and excitement to your replacement.
Basic attributes are ergonomics, safety and practicality. "These attributes are assumed by the customer," emphasizes Dr. Renner. "If they lack or not enough qualify, the customer is very satisfied."
The attributes of emotion are different. That promote satisfaction, surprise the customer and are very emotionally charged. "The potential for excitement may be in the design, technological innovation or pure individual solutions"
Let's find out how effective are these attributes are excited when the new Class B is shown in Frankfurt.
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