Connected Homes Report 2011-2016: A Paradigm Shift in the Way we Live

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Why Operators Need the Connected Home

In an increasingly saturated market place operators continually struggle to find new revenue streams. The Connected Home offers the best potential for increased revenues, as operators partnered with content providers and OEMs can capitalise on the unique monestiable opportunities offered by an ecosystem of smart devices. 

For operators the Connected Home offers to widen revenue stream as all households become high ARPU households. For content providers the Connected Home will provide a surge in demand for commercial content. Overall, the Connected Home’s interoperability allows content and services to be delivered to ultimately more end-points, thus increasing revenue opportunities for both content and service providers.

Although the Connected Home was once a mere concept, our research shows that many consumers are already utilising various devices and services for low-level smart home functionality. Building on a foundation of consumer interest ecosystem members and new market entrants must act swiftly in order to claim their stake in the $231 billion dollar revenues we believe the Connected home will reap by 2016.  

We conducted an independent and unbiased non-vendor affiliated assessment of the Connected Home market. We surveyed and interviewed several key industry players to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential and in designing Connected Home strategies.

Some of the key points researched and forecasted include:

• How is the connected home ecosystem developing?

• How can cloud be leveraged to offer connected home services?

• What are the opportunities offered by connected homes to mobile network operators?

• What are the economics of delivering digital media and communications to the connected home and where does the value lie?

• What is the future of home entertainment?

• What is the lifecycle stage of connected homes?

• Which geographical regions offer the greatest growth potential for connected homes?

• What will be the role of the tablet in the connected home?

• What products will the service provider need carry to gain connected home market share?

• What are the opportunities for app developers in the connected home arena?

• What are the successful strategies for players to monetise in connected home market?

• Content Providers – The Connected Home’s promise of revolutionising the subscriber’s life relies heavily on the provision of feature rich applications, HD quality content and virtually limitless monestiable opportunities.

• OEMs – Connected Devices range from audio visual equipment to kitchen appliances. An ecosystem of connected devices creates a vast expanse of opportunities for OEMs, who stand to gain significant revenues from strategic Connected Home offerings.

Increase your understanding of this exciting market by ordering: Connected Homes Report 2011-2016: A Paradigm Shift in the Way we Live

Visiongain is a trading partner with the US Federal Government

CCR Ref number: KD4R6 

E1 Technology Convergence Essential for Connected Home Success

E2 Life Cycle Stage about to Enter Rapid Growth Phase

E3 The Value Proposition – Everyone to Benefit from The Connected Home

E4 Is the Connected Home an Inevitability?

E5 Points Emerged from this Research

1. Introduction to the Connected Home1.1 Defining the ‘Connected Home’ 1. 2 Current Connected Home Market1.3 The Three Screen Strategy1.4 Evolution of Connected Homes1.5 Enabling Technologies1.6 Why Operators need the Connected Home1.7 Aim of the Report1.8 Questions Answered by the Report1.9 Structure of the Report1.10 Methodology

2. Ecosystem Players – Making the Connected Home Work

2.1 Key Ecosystem Players Offerings

2.1.1 Apple – Connected Home Offering

2.1.1.1 Funambol to Rival Apple’s iCloud with MediaHub

2.1.1.1.1 Funambol and the Potential for Operator Own Brand Cloud Services

2.1.1.2 Apple’s Next move – Driving Connected Home Adoption Rates

2.1.1. 3 Apple to Make Connected TV? 

2.1.1.4 Summary Analysis of Apple’s Connected Home Offerings

2.1.2 Samsung’s Connected Home Offering 

2.1.2.1 Samsung to lead in Smart TV Arena? 

2.1.2.2 Samsung Positioned to Lead in Connected Home Market 

2.1.2.3 Regional Analysis of Samsung Smart TV Sales 

2.1.2.4 Summary Analysis of Samsung’s Connected Home Offering 

2.1.3 Cisco’s Connected Home Offering 

2.1.3.1 Summary Analysis of Cisco’s Connected Home Offering 

2.1.4 Panasonic’s Connected Home Offering

2.1.4. 1 Panasonic’s Partnership with Dialog to Strengthen Connected Home Offering

2.1.4.2 Summary Analysis of Panasonics Connected Home Offering 

2.1.5 Microsoft’s Connected Home Offering

2.1.5.1 Windows Embedded Standard 7 Advantages

2.1.5.2 Microsoft in Direct Competition with Apple? 

2.1.5.3 The XBox as Media Hub

2.1.5.4 XBMC 

2.1.5.4.1 XBMC Remote 

2.1.5.5 Summary Analysis of Microsoft’s Connected Home Offering 

2.1.6 Sony’s Connected Home Offering 

2.1.6.1 PlayStation 3 as Media Hub – A rival to the Xbox 360?

2.1.6.1. 1 Sony versus Microsoft – Who has competitive edge?

2.1.6.2 Sony vs. Apple – Who will Emerge as Leader?

2.1.6.3 Summary Analysis of Sony’s Connected Home Offering 

2.1.7 Toshiba’s Connected Home Offering

2.1.7.1 Toshiba Attempting the Three Screen Strategy?

2.1.7.2 Summary Analysis of Sony’s Connected Home Offering 

2.1.8 Nokia’s Connected Home Offering

2.1.8.1 Will Nokia’s Connected Home Offering Expand?

2.1.9 LG’s Connected Home Offering

2.1.9.1 Summary Analysis of LG’s Connected Home Offering 

2.1.10 Intel’s Role in the Connected Home

2.1. 11 Dell Partners with Operators to gain Stranglehold on Connected Home Market

2.1.11.1 Summary Analysis of Dell’s Connected Home Offering 

2.1.12 HP and Connected Entertainment

2.1.12.1 Summary Analysis of HP’s Connected Home Offering 

2.1.13 Motorola and Verizon to offer Connected Home Together?

2.1.13.1 Motorola and Verizon’s Connected Home Offering to be a Success? 

2.2 Key Ecosystem Players – Overall Analysis of Connected Home Offerings

3. Connected Home Current Market – Case Studies3.1 Digital Lifestyle Companies 3.1.1 The Connected Home: Digital Lifestyle Store Case Studies3. 2 Infrastructure Vendor Case Study3.2.1 Leviton3.2.2 Leviton Structured Wiring3.2.3 Cabling for the Connected Home 3.2.4 Structured Media Centres 3.2.4.1 Structured Media Centres for Multiple Dwelling Units 3.2.4.2 Structured Media Centres for Single Family Dwellings3.2.5 Connected Home Application Solutions – High Speed Networking3.2.6 Connected Home Application Solutions – Home Entertainment3.3 Entropic Communications 3.3.1 Entropic Communications Product Range3.3.2 Entropic Communications Applications3.3.3 Entropic Communications Company Information3.3.4 Connected Home Growth Drivers According to Entropic Communications3. 4 Software Vendor Case Study3.4.1 Twonky3.4.1.1Twonky Software Options for Connected Home3.4.1.2 Twonky Mobile Apps3.4.1.3 Monetising Connected Home Software 3.5 Technology Case Study 3.5.1 HD Video Streaming 3.5.1.1 HD Streaming Barriers – The Home Network 3.5.1.2 Ensuring Interoperability to Encourage the Connected Home3.5.1.3 How to make HD Streaming a Simple Reality3.5.1.4 Analysis of HD Streaming Case Study3.6 Operator Case Study3.6.1 Everything Everywhere to use LTE for Smart Grid?3.6.1.1 Everything Everywhere in the M2M Space3.6.1.2 Everything Everywhere and Redtail Telematics3.6.1. 3 Analysis of Everything Everywhere’s Connected Home Market Standing

4. Standardising the Connected Home

4.1 Why must the Connected Home be Standardised?

4.2 Digital Living Network Alliance (DLNA

4.2.1 DLNA Members Analysis

4.2.1.1Analysis of Internet Service Provider Involvement with DLNA

4.2.2 DLNA Roadmap

4.2.3 The Enabling Technologies for the Connected Home

4.2.3.1 DLNA Architecture

4.2.3.2 Transparent Connectivity Between Devices Inside the Connected Home

4.2.3.3 Unified Approach for Device Discovery Configuration and Control

4.2.3. 4 Interoperable Media Formats and Streaming Protocols

4.2.3.5 Interoperable Media Management and Control

4.2.3.6 Compatible Quality of Service Mechanisms

4.2.3.7 Compatible Authentication and Authorization Mechanisms for Users and Devices

4.2.4 Key Technology Components for the Connected Home

4.2.4.1 Networking and Connectivity – IPv6 Concerns

4.2.5 Device and Service Discovery and Control

4.2.6 Media Format and Transport Model

4.2.7 Transfer Scenarios in the Connected Home

4.2.8 Media Management, Distribution, and Control

5. Future Living – Potential Use Cases for the Connected Home 5.1 Gauging End Users Needs for Future Uptake5.2 Knowing What End Users Need – Content Requirements 5.3 Analysis of Consumer Surveys5.4 Understanding What End Users Need – The Key to Success?5.5 How Many Consumer Homes Already Have Connected Devices?5.5.1 The Games Console’s role in the Connected Home5.6 Consumer Desire – Marketing the Right Connected Home Features5.7 The Connected Kitchen5.7.1 Google and Connected Appliances

6. Forecasts – Opportunities for Monetising the Connected Home

6.1 Connected Home Penetration by Region 2010-2016

6. 2 Global Connected TV Shipments 2010-2016

6.3 Global Smart Meter Installations 2010-2016

6.4 Global Revenues from Home Monitoring, Home Control and Home Automation 2010-2016

6.5 Global Revenues from Connected Home Health Services 2010-2016

6.6 Global Revenues from Connected Home Energy Management Services 2010-2016 

6.7 Global Revenues from Connected Media Equipment and Media Management Services 2010-2016

6.8 Total Global Revenues from Connected Home Services and Devices 2010-2016 

7. Recommendations and Conclusions7.1 Challenges and Recommendations7.1. 1 Challenges and Recommendations for Consumers7.1.2 Product and App Developer Challenges and Recommendations7.2 Value Proposition – Are Compelling Products the key to Connected Home Success?7.2.1 Value Proposition for Consumers7.2.2 Value Proposition for Content Providers and Operators7.2.3 Value Proposition for Manufacturers7.2.4 Recommendations to Maintain and Extend the Value Proposition

Figure 1.1: Connected Home BenefitsFigure 1.2: Connected Home Three Screen StrategyFigure 1.3: Connected Home TechnologiesFigure 2.1: Apple TVFigure 2.3: iHome AirPlay Wireless Speaker SystemFigure 2. 6: Samsung Smart Hub UI ScreenFigure 2.9: Cisco IP NGN ArchitectureFigure 2.14: Microsoft Windows Media CentreFigure 2.19: XBMC Figure 2.20: XMBC app running on an iPhoneFigure 2.22: Sony Entertainment Network Figure 2.29: LG Smart RefrigeratorFigure 2.30: LG Smart TVFigure 2.34: HP MediaSmart Server – Media Streamer Figure 2.35: HP TouchSmart PCFigure 2.36: HP Device And Services Analysis Figure 2.40: Connected Home LeaderboardFigure 3.1: Connected Home Solution Company Services DiagramFigure 3.9: TwonkyFigure 4.1: DLNA Certified Logo Figure 4.3: DLNA Promoter MembersFigure 5.1: Typical Modern HomeFigure 5. 8: The Connected Kitchen

Table 1.4: Report Structure Table 2.4: Apple Device and Services AnalysisTable 2.8: Samsung Device and Services AnalysisTable 2.10: Cisco Device and Services AnalysisTable 2.11: Panasonic Device and Services AnalysisTable 2.13: Windows Embedded Standard 7Table 2.15: Windows Embedded Standard 7 AdvantagesTable 2.17: Global Xbox 360 Sales (2011Table 2.21: Microsoft’s’ Device and Services Analysis Table 2.23: Global PlayStation 3 Sales (2011Table 2.26: Sony’s Device and Services Analysis Table 2.28: Toshiba’s Device and Services Analysis Table 2.31: LG’s Device and Services Analysis Table 2. 33: Dell’s Device and Services Analysis Table 2.37: 4Home Available Plans and OptionsTable 2.38: Top 8 US Operator Subscriber figures (Q3 2011Table 2.41: Key Ecosystem Players LeaderboardTable 3.2: Connected Home Case StudiesTable 3.3: Leviton Company ProfileTable 3.4: Residential Cable Types for Connected HomesTable 3.5: Structured Media Centre Enclosure for MDUsTable 3.6: Structured Media Centre Enclosure for Single Family DwellingsTable 3.7: Entropic Communications Product RangeTable 3.10: Twonky Software RangeTable 3.11: Twonky for MobileTable 3.12: Twonky Software Pricing Table 3.13: Home Network TechnologiesTable 3. 14: Streaming Digital Content Use CasesTable 4.2: DLNA Certified Device ClassesTable 4.5: DLNA Contributor MembersTable 4.6: DLNA Media formats for Home DevicesTable 4.7: DLNA Media formats for Mobile/Handheld DevicesTable 4.8: Media Server and Media Renderer ServicesTable 5.5: % of Consumer Electronics already Connected Together in the HomeTable 5.7: Ranking of Consumer Interest in Connected Home Features

Chart 2.2: 2nd Generation Apple TV Sales (2010-2011Chart 2.5: Samsung Connected TV Sales (Q2 2011Chart 2.7: Samsung Connected TV Sales by Region (2011Chart 2.16: Smartphone Market Share by Vendor (Q3 2011Chart 2. 18: Regional Share of Xbox 360 Sales (2011Chart 2.24: Regional PlayStation 3 Sales (2011Chart 2.25: Comparative Global Sales of Xbox 360 and PlayStation 3 (2011Chart 2.27: Global PC Vendor Market Share (2011Chart 2.32: Market Share of the Major Fixed Broadband Providers in the UK(2011Chart 2.39: Top 8 US Operators by Market Share (Q3 2011Chart 2.42: Key Ecosystem Players Analysis ScoreChart 3.8: Entropic Communications Quarterly Revenues (2010-2011Chart 3.15: UK Operator Market Share (2011Chart 4.4: Top 10 Global ISPs by broadband subscriptions (Q3 2011Chart 5.2: Consumer Survey on Connected Home Desirability (2011Chart 5. 3: Consumer Survey on Most Desirable Media Type for Connected HomesChart 5.4: % of Consumer Electronics already Connected in the HomeChart 5.6: % of Respondents with Different Devices in the Home Chart 5.9: Average Home Electricity UseChart 6.1: Connected Home Penetration by Region 2011Chart 6.2: Connected Home Penetration by Region 2016Chart 6.3: Global Connected TV Shipments (2010-2016Chart 6.4: Global Smart Meter Installations (2010-2016Chart 6.5: Global Revenues from Home Monitoring, Home Control and Home Automation (2010-2016Chart 6.6: Global Revenues from Connected Home Health Services (2010-2016Chart 6. 7: Global Revenues from Connected Home Energy Management Services (2010-2016Chart 6.8: Global Revenues from Connected Media Equipment and Media Management Services (2010-2016Chart 6.9: Global Revenues from Connected Home Services and Devices (2010-2016  

Actions Microelectronics

Actiontec Electronics 

Advanced Digital Broadcast 

Airties Wireless Network

Alcatel-Lucent

Allegro Software Development 

Allion Test Labs

Alpha Networks

Alpha Systems

Altec Lansing Australia 

Alticast 

Amlogic

Analog Devices

Aplix 

Apple

ARCELIK A.S. ELEKTRONIK ISLETMESI

ArcSoft

Aricent

Arkuda Digital 

ARRIS Group

Askey Computer

ASUSTek Computer

AVM GmbH

Axis Communications

Bang Olufsen 

BBK AV Electronics

Belkin Corporation

Bose Corporation

BOUYGUES Telecom

British Sky Broadcasting 

BT

Buffalo 

Cabot Communications

Cameo Communications

Canon 

Casio Computer 

CenturyLink

Ceton 

Charter Communications

Cisco

Cognizant Technology Solutions

Compal Electronics 

Conax AS

Conexant Systems

Cox Communications

CSC Holdings

CSR

Cyberlink 

CyberTAN Technology

DM Holdings 

Dell

Desay AV Science and Technology 

Deutsche Telekom 

DigiOn

DivX

D-Link Systems

Eastech Electronics (Taiwan 

Eastman Kodak Company

EchoStar Technologies 

Elgato Systems 

EMC

Entropic Communications

Espial Group 

ETRI

Everything Everywhere

Foster Electric Company

France Telecom

Fraunhofer 

Frontier Silicon 

Fujitsu 

Funai Electric

Funambol

Fuzhou Rockchip Electronics

Gemtek Technology 

Guangdong Hybroad Vision Electronic Technology 

Guangdong OPPO Mobile Telecommunications 

Haier Group

Harman International Industries

HCL Technologies

Heartland Data

Hisense Electric

Hitachi

HP

HTC

Humax

HYUNDAI Digital Technology 

iCube 

iLook Corporation

Imagination Technologies 

Imation 

INFOCITY

Inkel Corporation

Intel

inXtron

I-O Data Device

Irdeto 

Jabil Circuit

Japan Cable Laboratories

JetHead Development

JVC KENWOOD 

KAONMEDIA KAT Digital

Kathrein-Werke 

KDDI RD Laboratories 

KeyStone Semiconductor 

KT Tech 

LaCie

Lenus

Liberty Global

LITE-ON IT 

LITE-ON Technology 

Loewe Opta 

Logitech 

Marvell International 

MediaTek 

Microsoft

Mitsubishi Electric 

Mitsumi Electric

Monsoon Multimedia

MontaVista Software

Morega Systems 

Motorola

MStar Semiconductor

Myriad Group

NAD Electronics International

Nagravision 

NDS

NEC Corporation

Nero AG

Netgear 

Neusoft 

Nikon 

Nippon Telegraph and Telephone 

Niveus Media

Nokia LG

Novatek Microelectronics 

Novatel Wireless

Nvidia

Oki Electric Industry 

Olympus

ONKYO 

Oregan Networks 

Pace 

PacketVideo 

Panasonic

Pantech

Parrot 

Patriot Memory

PCCW

Philips Consumer Lifestyle

Pioneer Corporation

PLX Technology

Prime Electronics Satellitics

Realtek Semiconductor 

Renesas Electronics Corporation

Research In Motion

Rogers Communications

Rovi

RT-RK

Sagemcom 

Samsung

Seagate Technology

Seiko Epson 

Selex Elsag 

Semp Toshiba Amazonas 

Sigma Designs

Sitecom Europe 

SK Telesys

SKY Perfect JSAT 

Skyworth Multimedia (Shenzhen 

sMedio

SMSC/BridgeCo

Sony

Sony Ericsson Mobile Communications 

Sphairon Technologies 

STMicroelectronics

Sumitomo Electric Industries

Sunniwell 

Synology 

TCL 

TechniSat Digital

Teleca Ltd

Telechips 

Telecom Italia

Telefonica 

TeliaSonera

Telstra

Testronic Laboratories (Belguim

Texas Instruments

Time Warner Cable

Top Victory Investments 

Toshiba

Toshiba 

Trident Microsystems (Far East 

Ubee Interactive 

Ubicom

Ubiquitous 

Ubivelox

Uniden 

Valens Semiconductor 

VIA Technologies

ViewSonic 

VisualOn 

VividLogic 

ViXS Systems

Vodafone Group Services 

VTM

Western Digital

Wistron 

WYPLAY

XXCAL Japan 

Yamaha 

Zhong Shan City Litai Electronic Industrial 

Zinwell 

Zoran 

ZTE 

ZyXEL Communications 

Connected Homes Report 2011-2016: A Paradigm Shift in the Way we Live

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Nicolas BombourgReportlinkerEmail: nbo@reportlinker. comUS: (805652-2626Intl: +1 805-652-2626

 

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