Beauty trends are born on the catwalk. From coral lipstick, khaki eye shadow and slicked back hair – all of this season's new directions started off as a notebook sketching by a hair director or a makeup maestro long before they made their way to your local cosmetics counter.
Witnessing the hair and makeup trends at the Mercedes Benz Fashion Festival in Sydney last week was fundamental to understanding the key looks we can look forward to as we shift seasons.
At the helm of translating new hair trends at the Festival's catwalk 'review' shows was Richard Kavanagh, mover and shaker for global hair care company Redken. I spoke to Kavanagh backstage, just moments before the models that he and a trusty team of 30 hairstylists had prepped to perfection strode down the runway at Sydney's majestic Town Hall.
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Discussing the key trends in hair for 2011/12, Kavanagh had a few things to say about the tresses and curls that were being tossed on the runway.
"There were several key trends in hair," he said.
"The first I created here is a nod to the 1960s. Not retro, but just a subtle nod to that decade. It's not a movie star look, more the hair of a woman from that era relaxing at home."
This nostalgic look was translated to the runway by combing back the hair into a tight bun, making it look sleek and sexy. Heck, it made me want to leave the show right there and then to fashion my long wavy locks into a slick 'do.
"The second look," he continued, "is an androgynous one. The key here is to make the girls look sophisticated. "
And that he did. Several models had super-cropped hairdos yet still looked utterly feminine. Did I want to book a hair appointment to get the chop? Hell, yeah. Luckily, it was Saturday night and the salons were closed.
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Kavanagh's hair styling tool of choice here was Redken's Rootful, a volumising spray "used to control the hair parting and at the same time give it strength and hold."
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He's also a big fan of Redken Fashion Works. "It's a hairspray, but it also polishes hair and gets it in to shape. I think it has filled the void in the hair care market – it offers just the right amount of hold. "
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Another of Kavanagh's favourites is the slicked back do. He explained, "I place the hair into a ponytail, put it in a hairnet, then use Redken Forceful all over. It locks out humidity and smooths flyaways."
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And with the 208 'entries' (that's fash-speak for clothing changes, hair certainly did hold up admirably.
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The other obvious star of the fashion show was the impeccable, striking makeup. Gorgeous Cosmetics was the Festival's makeup partner for all the shows.
The nightly fashion spectacle, dubbed 'A Review of Australian Fashion Week', featured highlights from over 40 designers – and it was breathtaking! A showcase of the latest looks from Australian fashion designers including Alex Perry and Rachel Gilbert along with my own faves Gail Sorronda, Little Joe Woman, Magdalena V, Marnie Skillings, Manning Cartell, and Carl Kapp, the hour-long review show also displayed some key makeup looks from Gorgeous Cosmetics which are set to become ubiquitous in the coming months.
Creative Director for Gorgeous Cosmetics, Tiarna Leeson, headed the 15-strong team of makeup artists backstage responsible for executing the high-fashion, runway looks for all 16 show. Each look was specifically created to complement the designer's garments and the individual feel of each show. The nightly review show was even more challenging as it required a makeup look suited to more than 40 designers and over 250 garments.
Accordingly, Leeson's plan kept things simple and took us 'back to basics' with fresh, dewy complexions and a pop of colour on the cheeks, eyes or lips.
"The makeup trend for spring/summer is certainly one that all women can feel confident and comfortable wearing," Leeson said.
A quick how-to from the Gorgeous Cosmetics team on how to achieve that summer-fresh look:
• Apply Gorgeous Cosmetics First Base Primer to the entire face followed by a smooth coating of Base Perfect Liquid Foundation.
• Use Endless Summer Bronzer to give a sun-kissed look.
• Next, apply the new Cheek Crème Cream Blush to the apples of the cheeks.
• Coat the lashes with lots of black Glamalash Mascara.
• Apply the white eye pencil to highlight and open up the inner lower waterline of the eyes.
• Finish with a burst of colour on the lips. Want to know a secret trick to get the perfect colour and texture? Line the lips with a red lip pencil like Moulin, then dab an eye shadow (they recommend Colour Pro Eye Shadow in orange over the lips for a bold burst of colour that lasts. Other hot colours for summer include lip shades in fuchsia, bright orange or red.
The most talked about feature of Gorgeous' looks was the radiant, glossy cheeks that gave the models a fresh, summery sheen. Leeson explained, "We applied our clear Lip Lacquer, H2O, to the cheeks. This gave a whole new meaning to the term 'dewy complexion'!
"Models and designers were asking us "What have you used on her skin? It looks so… glowy! Can you make my skin look that good? I call these sorts of things 'reverse makeup'- we used lip gloss on the cheeks and the eyes, and eye shadow on the lips!"
Let the experimentation begin!
ABOUT THE AUTHOR
Josie Gagliano is a freelance journalist and blogger, ex-editor and beauty editor. Spending several years as beauty editor for Australian lifestyle mag Cream magazine saw her develop a love affair with the latest lotions, newest beauty treatments and can now justify her obsession with finding the perfect caramel brown hair colour, most flattering eyebrow pencil, and ultimate stay-put lippie, nail polish, and eye shadow. You can read her beauty pieces for NineToFive twice a week here, and her daily musings on myriad things on www.josiesjuice.blogspot.com.
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