Daimler CEO Dieter Zetsche said he aims to make luxury Mercedes stronger at the end of the decade.
Zetsche said Mercedes is launching 10 new entries in the next four years – including five compact cars – in its bid for volume. He refused to set a target, saying the goal was to produce more cars than premium competitors Audi and Porsche.
But he says the reason why race is so strong between Audi, Porsche and Mercedes is the fierce competition within a radius of 200 kilometers (125 miles in Germany.
Zetsche said Tuesday at the Frankfurt Motor Show that emerging markets will be key to volume growth, Bhutan hopes to improve volumes in Europe with the compact.
Mercedes expects to sell 1.35 million cars this year.
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