Maybelline New York built the fashion platform, announces the schedule for the App …

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, /PRNewswire/ — In their fifth season as the official cosmetic sponsor of Mercedes-Benz Fashion Week in , Maybelline is bringing excitement and access to millions of women around the world at an unprecedented level. Knit a supercharged sponsorship route design, a trend driven by consumer events, major partnerships and innovative digital magazines in what has become a brand that defines the link to fashion, Maybelline New York is the channeling the credibility of the track in each part of the business.

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A main backstage in some of the most interesting shows of the week, Maybelline New York once again on hand a list Fashion Week diverse heavy hitting labels and indie unexpected ones including BCBGMAXAZRIA,, Custo Barcelona, ​​DKNY , LAMB, libertine, and.

"Fashion has become a central platform for Maybelline New York around the world," said the global president of Maybelline New York. "Apart from increasing its presence in the Fashion Week Mercedes-Benz, we are developing a global platform, with the official sponsorship of Fashion Week in makeup, Poland and more recently. We're setting trends Beauty among racks, his translation of the walkway to the sidewalk, and make them available to women around the world. "

In the quest to bring Fashion Week for women everywhere, Maybelline New York once again offer the excitement and energy of the track by presenting live fashion shows live from the YouTube channel track at www.youtube.com / liverunway . Initially, keep the channel fully loaded beauty and fashion savvy completely up to date with the times show, the backstage beauty is, insider interviews, trends, and how-to videos – all with a few simple clicks. Lovers of fashion and beauty will be invited to join the conversation by logging into the site, through its network of social media in the election, and discussing with the hashtag # LiveRunway. New this season, fashion lovers can watch the shows wherever they are, with a new added feature live mobile.

Contents of Maybelline New York Fashion Week will also appear in the brand page on Facebook. Posts in a tab dedicated fashion week include designer profiles, photos of runway and backstage video makeup looks beautiful. Brand fans can get their behind the scenes to fix by following @ Maybelline Beauty on Twitter for live updates and commentary of Mercedes-Benz Fashion Week shows and events.

The brand new social media company in the form of a Tumblr blog, which is scheduled for release before Fashion Week Mercedes-Benz. Maybelline.Tumblr.com serve as a visual extension of the brand has Twitter, which houses a large number of visually rich content-oriented style beauty intelligent micro-blogging community. Content will be posted on the site regularly, and during Fashion Week, which will be broadcast coverage Tumblr official Fashion Week Tumblr.com / NYFW. "Maybelline New York beauty brand is the first to embrace a platform Tumblr," said fashion director of Tumblr. "I am very excited to have them contributing with their images and videos during Fashion Week because it really helps to give visibility to our community of beauty in Tumblr," he said.

For the second consecutive year, Maybelline New York will be the official sponsor of the beauty of the Night Out of fashion. Brand Point Studio warm color will be set in the Gansevoort in Plaza trendy Meatpacking District 's in FNO. Consumers can enjoy a complimentary mini-makeovers and gifts Great Lash Mascara. Guests can have their moment Maybelline New York to have a photo or video taken after the reform. A special booth will be created to ease the burden of social networking sites.

FNO Maybelline event will also include a live music set by DJ Chelsea Leyland and an appearance by fashion visionary, who will be giving away limited edition T-shirts Great Lash Mascara designed for the occasion in honor of 40th birthday Great Lash Mascara. Spokesmen for Maybelline, including, Kemp Muhl, Montenegro Lisalla and will be available to sign the tubes Great Lash and share their stories about America's favorite mascara. Maybelline is also launching a night on the West Coast Fashion event output at the Beverly Center.

Maybelline has several events planned with key women's magazines will be more emphasis on linking the brand to all things fashionable.

Through the duration of Fashion Week Mercedes-Benz, Maybelline will be the official sponsor of Teen Vogue cosmetic Mancha Alta at Lincoln Center, providing makeup and beauty tips for guests.

The Allure salon, painted by Maybelline New York will be one of unique beauty and fashion destination emerging walking distance of the Fashion Week Mercedes-Benz in New York. Located across the street from Lincoln Center at the Hotel Empire exclusive, guests can learn about the latest, hot off the runway, fashion and beauty – while receiving inquiries for products and beauty treatments to mini- the best artists of Maybelline New York.

As exclusive sponsor of the second annual FASHION | NEXT show an association with ELLE and, Maybelline New York will have a key role in showcasing emerging designers work student editorial and a parade at Lincoln Center. Maybelline present a semi-finalist with a grant from the achievements of design.

"Our participation in Fashion Week becomes deeper and more important with each season," said the president of Maybelline New York-Garnier-Essie. "We have integrated fashion in all aspects of the brand Maybelline New York, with the ultimate reward is genuine track-inspired products that allow women to be their own makeup. This is where the beauty and fashion intersect."

is available in over 129 countries around the world. It offers over 200 products, Maybelline New York combines technologically advanced formulations with expertise to create accessible cosmetics with a spirited style. For more information, visit www.maybelline.com is also available in Spanish. You may be born with it, maybe it's Maybelline.

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