суббота, 31 декабря 2011 г.

How to hunt for a job using social media – Chicago Sun

By Sandra guy
Business Reporter sguy@suntimes.com



Nicole Duhoski, founding partner of Chicago-based social-media strategy and public relations firm VineSprout (http://vinesprout.com, says anyone with access to the Internet can make the most of their job search by being smart about social media. Here are her tips for using key words in online profiles, downloading search tools, understanding how to use hashtags and keeping online resumes and other information constantly updated.

"If you spend a bit more time upfront and create solid resources online and thorough social media profiles, you can sit back and let Twitter, Google, recruiters and online connections do all the work for you," Duhoski says.

• Build and develop a personal and professional online brand that reflects your skills, background, passions, experience, and personality. You don't have to hide your identity or your personality just because you are job searching. Being a real person online and having a strong and consistent presence across all networks helps recruiters get to know you, and sets you apart from a list of names and resumes.

• Use the same picture across your networks to help with recognition. Create a vanity URL for Facebook, LinkedIn and other networks. (i.e. facebook.com/nduhoski; linkedin.com/nduhoski

• Do not be shy about telling your online network that you are looking for a new opportunity, and remind them often. Do not try to hide that fact that you are unemployed and in search of a job online.

• Most jobs are found through networking and some of the best jobs are never posted on job boards.

• Create a simple, concise, easy to understand, 30-second job pitch and memorize it. Include it in your Twitter bio, your LinkedIn profile, Facebook and any other social network that you are on. Use it at networking events.

• Reach out to all friends, family and professional contacts and let everyone know that you are looking for a job. When people know exactly what you're looking for, they are more likely to help you and to refer you to their network. Provide them with titles and descriptions and point them to your LinkedIn profile, or personal website with your resume.

• Attend as many networking events as possible. There is no shortage in Chicago. Conferences, local seminars, tweetups, social media/marketing/publicity clubs. Volunteer to work registration and you'll have an opportunity to meet most of the attendees. Connect on LinkedIn within 24 hours.

• If you really want to get creative, Facebook ads, Facebook pages and video resumes, are some of the newer tools people are using to get noticed and stand out from the sea of resumes.

LinkedIn

• Make sure that your profile is updated, and continue to update it regularly to reflect any changes.

• Write your resume/LinkedIn profile for the job you want, not just the job(s you've had. Include keywords that are relevant to the type of job that you are searching for.

• LinkedIn, like most social networks is constantly evolving. Log-in daily and stay abreast of changes to the functionality and features offered.

• Optimize your LinkedIn profile to let recruiters find you. Think about the top three to four keywords that you use to search for jobs, and make sure that they are included in your profile.

• Monitor how often your profile appears in searches and how many people are viewing your profile.

• Update your status and make changes and updates to your profile to stay current in the feeds of your connections. Try changing your headline often to see what works best and what keywords attract more views.

• Upload your resume and portfolio using Box.net.

• Use LinkedIn's Advanced Job Search — Use the "Request Referral" button to find people in your network who know and can connect you to the contact that posted the job listing on LinkedIn.

• Use LinkedIn 'Groups' and 'Answers' to network and demonstrate your expertise in your field.

• Download the 'JobsInsider toolbar' so that you can see if you or any of your LinkedIn contacts are connected to a particular company when you are viewing external job listings on other sites.

• Be reachable. Make sure to include your personal contact information (email address, phone number and URLs for relevant social networks on your resume, business cards and in your email signature. It sounds silly, but a lot of people forget to include their phone number or have outdated email addresses on important networks where people expect to be able to connect like LinkedIn or Facebook.

Twitter:

• Search Twitter for job openings. Search by location, job titles, company names, or hashtags such as #jobs, #job, #jobsearch #jobseeker #career. Monitor keywords that relate to the jobs that you are applying to as well as words like opening, position, etc.

• Follow relevant recruiters and people working in your industry, and people that have your dream job.

• Follow the brands and businesses that you have an interest in working for. Companies often have HR specific handles that are used to announce job openings.

• Use TwitJobSearch: a job search engine for Twitter that aggregates job listings and posts on Twitter.

Google Alerts:

• Set up Google Alerts to help you monitor job leads that never appear on major job boards. Test what works best by starting with a broad search string, and then play with your keywords and narrow your search until your results are completely relevant.

o (Chicago AND marketing AND (manager OR director AND (position OR listing OR job

• Set up a Google alert for your own name to monitor your personal brand.

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Urbanising Malaysia calls for the adoption of smart-growth principles

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STRONG emphasis given by the Government in strengthening the economic attractiveness of Greater Kuala Lumpur, improving the overall public transportation system, improving linkages in major growth centers and other initiatives identified under the various will have great implications on future development of cities.

These NKEAs will influence the direction as well as speed of growth of the cities where the projects are carried out, which will then influence the property market of these cities.

Realising the high speed of urbanisation rate in Malaysia and the inefficiency that could be created by urban sprawl, it is of high importance that sustainable development be given due consideration. This has become the main focal point of discussions in property seminars and conferences in Malaysia and the region.

At the recently held The 3rd Congress of Asian Association of Urban Regional Studies, the theme was Survival City and Region: Risk or Sustainable Planning, speakers and participants were all in agreement on the need to plan, design and invest in smarter cities where sustainable planning becomes the guiding criteria.

Smart cities require skilled workers and innovative ideas. These cities must address green and sustainable issues and be resilient against natural hazards. The President of Thai Planners Society, highlighted that sustainablility did not always translate into higher cost of building cities as there were natural methods to incorporate green issues in property development but required innovative techniques to suit the local environment.

It was also highlighted by Annette Dixon, the ‘s Country Director for Malaysia in the November 2011 edition of the Malaysia Economic Monitor that "as cities concentrate a growing share of the national economy, it is imperative that they have systems to manage natural hazards and prevent them from becoming human and economic disasters.

Malaysian cities are especially vulnerable to floods and landslides. To reduce the risks related to these hazards, Malaysia would benefit from environmental restoration and integration of risk reduction into development planning".

To lead the move towards sustainable development, one of the key thrusts of the National Housing Policy 2011 is to promote sustainability in the housing sector by promoting green technologies and features, and encouraging urban renewal and redevelopment. In Malaysia, this growing awareness on sustainable development has resulted in various commercial as well as residential developments using "green features" as one of the development concepts and theme or their unique selling features.

Ken Bangsar and 28 Mont Kiara are two examples of outstanding high rise development employing green features and technologies. Sunway Rymba Hills and Cahaya SPK Shah Alam are examples of landed residential development that integrate natural forest and open park. Launched last month, KL Eco City is going to be the country’s first integrated green development targeting GBI and LEED certifications.

It can be concluded that it is becoming a "must" for property players from planners, architects, engineers to developers to take initiatives to create liveable cities by incorporating smart-growth principles in their planning and design.

We expect more new development and redevelopment projects to adopt similar principles, In the long run, smart-growth principles will add value not only in terms of capital appreciation of the properties but also social and economic liveability of entire communities.

Urban renewal and redevelopment projects are currently taking place in Kuala Lumpur city center and mature cities like Petaling Jaya. These are indications of the need for cities to grow vertically to create economies of scale in terms of space consumption and the need to minimise vehicular movement.

The current redevelopment of AngkasaRaya (Aurora Tower@KLCC and Bok House (W Kuala Lumpur, The Hotel and Residences and the proposed redevelopment of Hotel Istana, Kompleks Antarabangsa and Crowne Plaza into a mix of commercial and residential uses will encourage more owners of older buildings in the city center to take similar steps.

In Petaling Jaya, owners of older industrial buildings are redeveloping their land for commercial use. Approximately 16 million sq ft of prime office space will be completed by 2016 in Kuala Lumpur city center and its immediate areas, increasing the total supply by 22% to 86 million sq ft.

With the current slow take up in office space, rent is expected to remain stable in the next few quarters, hovering between RM5.50psf and RM6.50psf.

About 11,000 new condominiums with prices ranging from RM500psf to more than RM1,000psf will be completed by 2014. Due to the high supply of newly completed condominiums within the Golden Triangle Area and Embassy Row, average rental rate for selected existing condominiums has declined by almost 5% from RM4.66psf to RM4.44psf and from RM3.49psf to RM3.31psf respectively.

Several newly completed condominiums have even lowered their asking rental rate by almost 10%. We expect the leasing market for condominium will continue to be more challenging especially for bigger units though take up rate for new projects in most cases is very encouraging, with a significant percentage of local buyers.

The retail market will see more neighbourhood malls in the Klang Valley completed between 2012 and 2015 adding about 7.5 million sq ft to the current total supply of 51.4 million sq ft. Most of these new malls are located in high growth areas such as Petaling Jaya, Kelana Jaya, Cheras, Setapak, Kota Damansara, Puchong and UEP Subang Jaya.

Will the growth of residential and commercial properties slow down in 2012? Looking at the numbers provided by the Statistics Department and RAM Economics, average annual transaction growth rate of these properties has continued to slow down from 12.8% (1991-2000 to 5.9% (2001-2009.

With the growing population, high percentage of working population and growth in employment supported by various throughout the country, we expect the Malaysian economy to provide a conducive environment for the property market to continue to be one of the key economic contributors.

Senator Datuk Abdul Rahim Rahman is the Executive Chairman of Rahim Co group of companies. This is his last column for StarBizWeek.

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Top Ten Detroit Lions Stories of 2011: Lions play it smart and sign key NFL …

Martin Mayhew

«Coming in at No. 7 in our list of top 10 Lions stories of 2011, Detroit Lions General Manager Martin Mayhew showed his savvy with his team’s free agent acquisitions.

ALLEN PARK — Detroit Lions General Manager Martin Mayhew showed why it is important to trust your gut, not the knee jerk reactions of fans.

Mayhew re-signed Chris Houston, and signed free-agent cornerback Eric Wright, linebacker Stephen Tulloch and Justin Durant this offseason.

Houston has five interceptions this season, while Wright has four. Meanwhile, both linebackers have stepped in and exceeded expectations.

While many Lions fans were convinced Detroit should sign free-agent cornerbacks Nnamdi Asomugha or Johnathan Joseph prior to this season, Mayhew proved the right decisions are not always the popular ones.

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Smart Shopper: Paint Brushes

If one of your New Year's resolutions is to spruce up your home, this no doubt includes a painting project. Achieving excellent results depends largely on choosing the right tools – especially high-quality brushes. A top-of-the-line brush generally will hold more paint, streak less, give a better finish and last longer. Brushes can be highly useful for painting areas of any size and for all types of paint.

ECONOMY THREE-INCH FLAT UTILITY BRUSH

BUYERS' TIPS

To choose the brushes best-suited for your project, ask yourself the following questions:

* Are you applying water- or oil-based paints?

* What types of surfaces will you be painting?

* What sizes are your work surfaces?

* Will you be working in corners and/or on edges?

Quality, Type, Size and Care: Paint brushes are widely available at low prices, so it can be tempting to go with a bargain. Good brushes, though, produce better results faster, and when properly cared for are more cost-effective in the long run.

High-Quality Features: A few key features will indicate the quality of the brush. The metal band, known as the ferrule, should be non-corrosive and attached to the brush with screws or rivets, as opposed to a slip-on attachment. Many high-quality brushes have a comfortable handle made of finished wood rather than plastic.

There should be multiple spacers separating the bristles to keep them in place and create larger paint reservoirs, and bristles should be densely packed.

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Trend for connected ‘smart’ homes continues to grow at 2012 consumer events

One of the fastest growing trends in home technology over the past few years is that of connected or ‘smart homes’  — houses that integrate a variety of electronic technologies in order to automate and increase control over all aspects of domestic systems — such as energy usage. This trend looks likely to continue to grow with the biggest shows, such as CES (January, (March, (April and (September, for example, featuring exhibition areas dedicated to smart or connected home technologies.  

45th International CES January 10-13Las Vegas Convention Center/Las Vegas Hilton Las Vegas, NV, USA

Consumer electronics expo International CES has been running since 1967 and is one of the biggest events of its kind in the world. Each year the event attracts over 126,000 visitors and some of the biggest names in and consumer tech and is frequently used as a launchpad for the latest gadgets. The continuing adaptation of the and the growing development of connected home appliances means that CES once again features a dedicated 'connected home’ product gallery. In terms of market influence, visitor numbers, and as a showcase for the latest consumer tech, International CES is only really rivaled by IFA in Berlin (August 31- September 5. http://www.cesweb.org

CeBIT 2012 March 6-10 Exhibition GroundsHannover, Germany 

In 2011, more than 4,000 exhibitors from 70 countries and more than 339,000 visitors made their way to Hannover for CeBIT. Despite declining in stature since its heyday when over 700,000 visitors would attend, CeBIT, with its 450,000 square meter exhibition space, remains the largest digital, IT and telecommunications event in the world. This year’s edition of CeBIT is subdivided into the following four sections — CeBIT Pro, CeBIT Lab, CeBIT Life and CeBIT Gov. Of these categories CeBIT Life will focus on the latest smart home technologies, and ‘intelligent living’ applications. In terms of exhibitor numbers and market importance CeBIT easily eclipses the held in Florida (March 15-17. http://www.cebit.de/homepage_e

Electronic House Expo March 15-17 Orange County Convention Center Orlando, FL, USA

EHX (Electronic House Expo is an expo that caters for people interested in home health tech, , electronic security, digital media and custom electronics. It features booths from more than 200 exhibitors and offers hands-on sessions for those wanting to learn more about the electronics industry. In 2012 the New Opportunities Pavilion at EHX will be dedicated to numerous aspects of 'connected living’ including 'smart energy management’, 'home health tech’ and 'remote diagnostics’. Though the event is not used as a product launchpad in the same way that CES (January 10-13 is, for example, it nonetheless serves as an insight into the future of smart grid / home appliances technologies . http://www.ehxweb. com/ 

61st Hannover MesseApril 23-27 Hannover FairgroundHannover, Germany

Hannover Messe is the world’s biggest industrial fair and is home to over 4,500 of the latest industrial technology innovations spanning the fields of energy, mobility and 'green’ tech. The Hannover Messe fair itself is, this year, composed of seven different interrelated trade shows and this year is partnered with China under the title 'Green Intelligence‘. This year exhibitors at Hannover Messe will showcase potential future Smart Grid technology at the 'Energy’ section. In terms of visitor numbers, exhibitors and global importance as an industrial tech fair Hannover Messe does not really have an equal; in fact CeBIT, now the world’s largest high-tech fair, was once just a display category within Hannover Messe.http://www.hannovermesse.de/homepage_e

CEDIA Home Technology Event  May 29-31ICC London ExCeLLondon, UK

The CEDIA (Custom Electronic Design and Installation Association Expo is one of the top expos for the residential custom installation industry. It showcases the latest innovations in home cinema, audio-video solutions, lighting control, multi-room audio, home-networking and smart home technologies for home and custom installations. Last year the event was attended by over 5,500 trade visitors, representing a 7 percent increase in visitors from 2010, this growth is expected to continue into 2012. The event is similar in terms of content to the Electronic House Expo (March 15-17 in Florida. http://www.cedia-expo. com/

52nd IFA August 31- September 5   Messe Berlin GmbH exhibition center Berlin, Germany

IFA is one of the biggest consumer electronics show — in 2011 attracting 238,000 visitors and generating 3.7 billion euros of orders. The event is used as a launchpad for many new innovative consumer appliances from some of the biggest names in electronics. Tech Watch, one of the key events at IFA, will, in 2012, showcase the smart and connected home technologies of the future. As a event IFA is only really equaled by CES (January 10-13 which this year also features a dedicated exhibition of smart and connected home technologies. www.ifa-berlin.

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Top Ten Detroit Lions Stories of 2011: Lions play it smart and sign key NFL free agents

Martin Mayhew

«Coming in at No. 7 in our list of top 10 Lions stories of 2011, Detroit Lions General Manager Martin Mayhew showed his savvy with his team’s free agent acquisitions.

ALLEN PARK — Detroit Lions General Manager Martin Mayhew showed why it is important to trust your gut, not the knee jerk reactions of fans.

Mayhew re-signed Chris Houston, and signed free-agent cornerback Eric Wright, linebacker Stephen Tulloch and Justin Durant this offseason.

Houston has five interceptions this season, while Wright has four. Meanwhile, both linebackers have stepped in and exceeded expectations.

While many Lions fans were convinced Detroit should sign free-agent cornerbacks Nnamdi Asomugha or Johnathan Joseph prior to this season, Mayhew proved the right decisions are not always the popular ones.

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U.S.

NEW YORK, NY–(Marketwire -12/19/11- CAST, the world leader in software analysis and measurement, announced today that the United States Army Program Executive Office for Enterprise Information Systems (PEO EIS has selected CAST’s Application Intelligence Platform to optimize enterprise application performance and stability and to manage the structural quality of critical software systems proactively. In addition to optimizing the performance of mission critical application software used by the Army, CAST AIP will also augment the program’s delivery governance, drive down sustainment costs and increase the reactivity of Army’s applications to new requirements.

PEO EIS provides infrastructure and information management systems to the Army. It develops, acquires and deploys tactical and management information technology systems and products, while supporting the critical enterprise-wide Army ERP, Financial and Logistics systems that enable everything from supply provisioning to personnel management of troops.

«The Army PEO EIS organization has an extremely heterogeneous technical environment with over 20 major programs managing enterprise ERP systems like SAP and PeopleSoft at one end and a broad array of custom applications written in a multitude of languages, frameworks and databases,» said CAST Federal Practice Director, Marc Jones. «CAST AIP is able to deliver the Army an enterprise view of structural quality risk with the necessary level of detail needed to support all levels in PEO EIS — from third party development teams in the programs to PEO EIS executive leadership. »

CAST AIP is the leading enterprise-grade software quality assessment and performance measurement solution available in the market today. It is able to read, analyze and semantically understand most kinds of source code, including scripting and interface languages, 3GLs, 4GLs and web and mainframe technologies, across all layers of an application (UI, logic and data. AIP also identifies and tracks quality issues and provides development and IT teams the data to monitor development performance. The U.S. Air Force recently certified AIP for use on standard desktop systems connected to its Global Information Grid (GIG.

«This is another enterprise example of the value of software analysis and measurement as a component of effective IT Management,» said Vincent Delaroche, CAST chairman and CEO. «The U.S. Army joins a growing list of worldwide commercial and government organizations seeking to manage the quality of mission critical systems proactively and eliminate the risk of malfunctions and outages in software applications due to inferior structural quality. CAST is pleased to have earned the confidence of the U.S. Army and will proudly work with PEO EIS to achieve its vision for the rapid delivery of cost-effective, easy-to-use, IT-based capabilities to the U.S. Army mission.»

CAST is a pioneer and world leader in Software Analysis and Measurement, with unique technology resulting from more than $90 million in RD investment. CAST introduces fact-based transparency into application development and sourcing to transform it into a management discipline. More than 250 companies across all industry sectors and geographies rely on CAST to prevent business disruption while reducing hard IT costs. CAST is an integral part of software delivery and maintenance at the world’s leading IT service providers such as IBM and Capgemini.

Founded in 1990, CAST is listed on NYSE-Euronext (Euronext: CAS – News and serves IT intensive enterprises worldwide with a network of offices in North America, Europe and India. For more information, visit www.castsoftware.com.

Jon Bloom or Gary ThompsonClarity Communications for CASTWeb site: Claritycommunications.usTwitter: Twitter.com/Perfect_ClarityEmail: cast@claritycomunications.usDirect: +1-415-963-4082 x104Web site: castsoftware.comBlog: blog.castsoftware.comTwittter: Twitter.

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