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The dynamic Mercedes-Benz off roaders like the M-Class and the GL-Class along with the C-Class and the E-class were put to test their power and performance under this exclusive drive experience. The exciting line up of C 63 AMG, E 63 AMG further raised the bar of performance during the drive. The off-road and on-road performance in terms of agility, simulation and dynamics of all the vehicles were brought to the knowledge of the prospects and the customers. The participants could experience the tangible benefits of world-class safety technologies like Pro-Engineering Package, Airmatic Package, 4ETS, Downhill Speed Regulation (DSR etc. during the driving program.

Mercedes-Benz has always pioneered the introduction of technology and innovation through its cars. Safety has been a prime feature in Mercedes-Benz vehicles and the cars are designed with this aim. Over the years Mercedes-Benz has introduced various revolutionary technologies ranging from essential occupant protection system (PRE-SAFE, Neck-Pro, Attention Assist System that have created a benchmark in terms of passenger safety in the automobile industry.

This is the third edition of Star Drive 2012 was kick started with Kochi and went on through Bangalore, Chennai, New Delhi and Chandigarh with its grand finale in Mumbai. Participants at the StarDrive Experience can share their exciting experiences with their family friends through the Wi-Fi enabled iPads installed in the high end Star Lounges – an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz.
 
This year the event activities are divided into following sections:

1. : Dynamics of Mercedes-Benz sedans – C-Class and E class namely safety, agility and performance like PRE-SAFE®, ESP® are brought to the fore through controlled demonstration activities.

2.  : Tangible benefits of key off-roading technologies like Pro-Engineering Package, Airmatic Package, 4ETS, downhill speed regulation (DSR, etc. are showcased through demonstration activities with MB SUV's – GL-Class and ML-Class. Artificial parcour set-ups have been created that resemble natural off-road terrains to demonstrate off-roading features in MB SUV's. These parcours have been designed on the basis of global guidelines made by Mercedes-Benz driving events team at Germany for creating parcour set-up for globally held driving events.

StarDrive Experience is an Avante Garde initiative by Mercedes-Benz India and is in association with Mobil 1 and Daimler Financial Services. This is a part of Mercedes-Benz India's strategy to increase its engagement with customers and patrons across the country. With initiatives such as this and mb.Feel It! – the new design philosophy of the Company, it aims at connecting with the youthful, vibrant and energetic audience of the country.

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