четверг, 1 марта 2012 г.

Mercedes’ key to outdoor ads – brand


Mercedes' key to outdoor ads

Mercedes-Benz Vans and agency Lukas Lindemann Rosinski took their Key To Viano campaign to Berlin's Friedrichstrasse underground station, with travellers able to control digital advertising displays using their own remote car keys.

The car maker deployed a dozen displays at the station, with and each one's Viano van aiming to demonstrate the vehicle's huge storage capacity.

Every time a remote car key – no matter the brand – was operated, the side door of a digital Viano opened, and an array of passengers descended, 'sometimes weird, sometimes colourful, sometimes from another world'.

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