In India the spirit of Motor performance gains momentum, the German manufacturer of luxury Mercedes-Benz has been pointed out aggressive plans to reinvigorate the spirit of the automobile. To this end, the company has announced its three-pronged strategy for the Indian market. The first is that Mercedes-Benz and JPSI have reached an agreement in which Mercedes-Benz will be used as safety car / monitor for all events on the track. The following is a Pan India Automobile activations since the company has announced aggressive plans to deploy popularize motor sports through promotional activities, road shows and representation activities throughout India. Finally, a carrying capacity of the Academy and Mercedes-Benz and JPSI together plans to establish a carrying capacity of the Academy in 2012 to promote talent and the popularity of driving.
Performance is the heart of the DNA of the brand Mercedes-Benz. Peter Honegger, CEO CEO, Mercedes-Benz India stated, "Mercedes-Benz is a brand of performance and our long association with Motorsports is a testament to this fact. It has been our effort to get more people to experience the performance and dynamism of our cars, and we will do so in times to come. "He added:" My previous experience in China and Southeast Asia shows that sport like Formula One characteristic time, consumer interest also increases significantly. "
Commenting on the partnership Sameer Gaur, CEO CEO, Sports JPSI added: "We are very pleased to have Mercedes-Benz as official sponsors for the International Circuit Buddha. Mercedes-Benz has a rich tradition and proven mastery in the field Automobile and has a huge legacy of the brand and then around the world. Along with Mercedes-Benz, JPSI play a key role in the popularization of Motorsport in India. Buddha International Circuit will act as a platform to create a reserve talent of the next generation of champions of motorsports in India. "
Develop plans Mercedes-Benz India has in store, Debashis Mitra, director of marketing sales, said "Our partnership with JPSI is key to our efforts in the dissemination of Motorsport in India. Our activations through major metropolitan areas and commitments only as "MTV date with speed" and "stops" on our licensees to create more excitement around the Mercedes-Benz Motorsport among our young customers and fans of the Mercedes-Benz. Definitely we hope to welcome Michael Schumacher and Nico Rosberg in the Formula One Indian leg "
As official partners of the Buddha International Circuit Company with JPSI play a key role in the Grand Prix debut in India. The partnership with JPSI aims to establish a stronger connection between fans of motorsport and potential customers. Mercedes-Benz customers will have exclusive access and special use cars on the track. With plenty of planned interventions in the racetrack impressive Mercedes-Benz India is to establish benchmarks in the field Motorsports India.
Mercedes-Benz will begin a national campaign to promote and popularize activation Motorsport enthusiasts and provide access to witness action in the Grand Prix of India in the Great Buddha International Circuit. Mercedes-Benz plans to set up pit stops on all dealers who sell tickets for the Grand Prix of India and also goods for enthusiasts and collectors. The date rate is another Mercedes-Benz of activities planned around the third week of October in Mumbai, attended by over 100 Mercedes-Benz AMG cars.
An activation program of the University, Date of MTV with the speed, is a program full of fun, with the participation of young people, music, cars all the tissues around the theme of motor sports. Mercedes-Benz will also be organizing parties lifestyle through several cities in the fashion of the pubs. A lot of other promotional campaigns aimed at young people to ensure that the country gives a warm welcome to the great Grand Prix debut in India.
As the official automobile partner, Mercedes-Benz will be the official safety car, fast cars intervention and control race cars in case of Motorsport in the country.
Mercedes-Benz with JPSI also create an academy of driving ability to create a platform to provide a high octane experience for fans of motor sports in India. The new Academy will provide structured programs, cars, trainers and help groom new talent on the racetrack. The Mercedes-Benz involvement in motorsports has a legacy spanning 117 years and the company has been a major force in racing since 1894. The Silver Arrows was born on June 3, 1934, when Manfred von Brauchitsch won the Eifelrennen the Nurburgring in a Mercedes W25 wheels. On July 4, 1954, the Silver Arrows came first, when Juan Manuel Fangio drove his W196 Streamliner to victory in the French Grand Prix at Reims, which he won ahead of team mate Karl Kling. He was also a Formula One race to win the Mercedes-Benz. From the legendary Silver Arrow Grand Prix for Mercedes team today, no manufacturer of cars in the world shares the same relationship with racing Mercedes-Benz. The prevalence of Tri-Star just gets better and stronger with six cars running on Mercedes-Benz engines today.
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