Why would Lewis Hamilton want to join Mercedes from McLaren?

Money
Clearly a factor, although perhaps not as large a factor as you might think.
McLaren were thought to have put in a very competitive offer themselves at
the 11th hour. But a rumoured $100million over three years is not to be
sniffed at.

Commercial freedom
This, perhaps more than the basic salary, was a factor. McLaren are
notoriously tight about allowing their drivers to take on personal
sponsorships and do anything outside of the McLaren bubble. Mercedes will
allow more freedom in that area.

XIX Entertainment
Simon Fuller's management company have struck up a joint venture with
Hamilton to cash in on personal sponsorships and endorsements. At McLaren
they were getting nowhere. Clearly this move suits XIX, although only if
Hamilton wins.

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