Mercedes-Benz Is Cool

MILTON KEYNES, UNITED KINGDOM – Sept 25, 2012: Mercedes-Benz has
made its debut in the annual CoolBrands list, ranked 16th out of over
10,000 independently identified brands.

Now in its 11th year and co-ordinated by The Centre for Brand Analysis,
the list is voted for by 3,000 British consumers and a panel of 39 key
influencers including Millie Kendall MBE, Luke Peters, Plan B and David
Harewood MBE.

From the initial 10,000, a shortlist of 1,200 brands were ranked for
innovation, originality, style, authenticity, desirability and uniqueness
– each attributes classed by the organisers that play a part in a
brand being cool.

The top non-British automotive brand was Mercedes-Benz. The outright
winner was the technology brand, Apple.

Mercedes-Benz is in the midst of launching a range of exciting new cars,
including the new A-Class and the upcoming CLS Shooting Brake. Each mixes
elegance with innovative technology, performance and comfort. Headed by the
SLS AMG, the Mercedes-Benz passenger car range is more diverse than ever
before – appealing to different needs, different budgets and
preferences.

Rob Halloway, Communications Director at Mercedes-Benz commented on the
results: «I think by its very nature, coolness is in the perception of
others. I think that cool things have a certain style, elegance and swagger
about them. Cool people possess all these qualities, and cool brands blend
a timeless quality with absolute topicality. It sounds like an oxymoron,
but that's what makes cool "cool". Like style over
fashion, cool endures where trendiness tends to be transient.

«The SLS AMG is a new supercar for a new generation, and the A-Class is
just as cool, but a lot more attainable. Radically different from its
predecessor, the new A-Class has been designed and positioned to be really
desirable to customers who previously might not have considered a
Mercedes-Benz. The Concept Style Coup gives another hint of what's
coming – and we've got lots more "must-have"
compact cars on the way.

«We're backing up everything we're doing with great
products, great people, excellent support of key events, new ways of
communicating these cars to new and existing customers – and
we're going to do it in some style.

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