American Express Tailors a Collection of Customized Experiences for Cardmembers During Mercedes-Benz Fashion Week

NEW YORK–(BUSINESS WIRE–

Today, American Express announced a line-up of fashion experiences
exclusively for its style-savvy Cardmembers to gain insider
Mercedes-Benz Fashion Week access to the American Express Skybox at
Lincoln Center, MADE at MILK Studios and this season's Cardmember-Only
Show with Rachel Zoe. As a proud partner and supporter of the industry,
American Express is committed to help support and drive business while
creating unique access and unforgettable experiences for Cardmembers.

"At American Express, we want to become an indispensable and trusted
partner within the fashion industry, for consumers, merchants and
designers," said Deborah Curtis, vice president, Entertainment Marketing
Sponsorships, American Express. "We know how much our Cardmembers love
fashion and we are constantly looking at ways to serve this passion by
connecting them to inspirational fashion moments and creating
unforgettable experiences. "

American Express is proud to present a Spring 2013 runway show featuring
an influential force in fashion, Rachel Zoe, exclusively for American
Express Cardmembers on Thursday, September 13^th at 6:30PM at
Lincoln Center. Zoe expanded her fashion empire in 2011, with the launch
of her fashion line and is now a constant fixture at retailers across
the country. A recent inductee into the Council of Fashion Designers of
America, Zoe will present her first runway show at Mercedes-Benz Fashion
Week.

«I am so honored by the opportunity to work with such an established
global brand and to provide the American Express Cardmembers with an
exclusive fashion show of my Spring 2013 collection – it’s going to be
an incredibly fun and fashionable evening" says Rachel Zoe.

The memorable evening, featuring pre-show cocktails, conversation with
Zoe and the unveiling of a new season of designs will provide an
unforgettable night of fashion. Tickets are available at www.americanexpress.com/entertainment.

This season, American Express will bring some of the best in fashion
imagery and inspiration to the lobby at Mercedes-Benz Fashion Week
through the lens of fashion photographer, illustrator and author Garance
Doré. American Express will feature street-style photography from Dore
in a stunning lobby display at Mercedes-Benz Fashion Week, along with
curated images from fashion enthusiasts around the country submitted via
Instagram using #AmexFashion.*

Celebrating its eleventh season as a sponsor of Mercedes-Benz Fashion
Week, American Express will return to Lincoln Center with the exclusive
American Express Skybox, where Cardmembers can experience the week's
most exciting shows in a premium Cardmember Lounge perched high above
the runways. Hosted by former Vogue Associate Publisher Lottie
Oakley, Cardmembers will enjoy intimate moments with fashion's elite as
they gain industry insights from leaders in the space.

American Express is committed to supporting emerging designers through
its partnership with MADE. Cardmembers will once again get an intimate
look into the artistic process through designer meet-and-greets and
beauty styling sessions, as well as MADE's lineup of young designers
including Peter Som, Jeremy Scott, Creatures of the Wind and more.

American Express is proud of its continued support of emerging designers
with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF, a
program of the Council of Fashion Designers of America (CFDA.

To learn more about American Express' special access to the world of
fashion and other exciting entertainment offers, follow @AmericanExpress
on Twitter or American Express on Instagram. Cardmembers can visit
to purchase tickets to the Skybox, MADE and this season's coveted
Cardmember-Only Show presenting the Rachel Zoe Spring 2013 Collection

American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
foursquare. com/americanexpress,
linkedin.com/companies/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.

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Mercedes-Benz Fashion Week is the premier fashion event in North America
and at the forefront of fashion events globally. Each September and
February, industry experts make their way to Lincoln Center to see
what's in store for the following fashion season. Home to leading
designers who travel from across the world to show their collections
alongside the most important American designers working in the industry,
Mercedes-Benz Fashion Week hosts over 100,000 journalists,
photographers, VIPs and fashion insiders in four runway venues; the Theatre,
Stage, Studio and Box, offering designers an optimal space to debut
their latest collections.

An unparalleled fixture in the fashion world, Rachel Zoe is a
distinguished stylist, editor and designer, renowned for her effortless
take on glamour. Having immersed herself in fashion and design for
nearly two decades, Rachel has been heralded as one of the most
influential forces working in fashion today.

As a stylist, her illustrious career has flourished as she has
continually proven herself to be an integral part in shaping fashion and
the images of Hollywood celebrities. As well as a style expert and
authority in the realms of fashion, beauty and lifestyle as editor of
three daily Zoe Report newsletters, Rachel is respected for her
comprehensive knowledge of vintage, haute couture and modern design.
Determined to share her love of luxury and glamour, Rachel launched her
eponymous contemporary line in fall 2011 followed by her expansion into
jewelry and cold weather accessories in 2012. Today as a designer,
stylist and editor Rachel makes her exceptional taste and
expertise accessible to all.

The CFDA/VOGUE Fashion Fund (CVFF is an endowment that was established
to help emerging American design talent find continued success in the
business of fashion. In addition to business grants of $300,000 to the
winner and $100,000 each to the two runners-up, the award includes
mentorship from a panel of industry professionals whose expertise is
tailored to the designers' needs and future goals. Since its inception
in 2003, the program has granted nearly $2.8 million to twenty-four
different design companies. For more information on the CFDA, please
visit www.cfda.com.

MADE was born from a successful collaboration that started in 2009. Now
in its seventh season, MADEcontinues to showcase outstanding
design talent and harness the energy of the global creative communities.
The impressive list of events includes over 50 fashion shows and
presentations, events, concerts, plus an unrivaled online presence at milkmade.com.

MADEis a year-round, dynamic platform which connects emerging
talent in fashion, music, art and pop-culture with visionary brand
partners.

MADE's vibrant atmosphere encourages creativity, fosters growth and
challenges conversation. MADE innovators are a powerful voice in the
international creative community and leaders in their respective
industries.

*By tagging your photo with #AmexFashion, you're giving permission to
American Express and its licensees to use the photo on the American
Express media towers at Mercedes-Benz Fashion Week as well as on
American Express social media websites and other digital communities
sponsored or administered by American Express.

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