New Survey Shows Lack of Smart Grid Awareness is Hampering Adoption, According …

/PRNewswire/ –

Utility companies have invested billions of dollars in new smart grid program rollouts, but so far, customer adoption has been slow. A new PwC US survey and report titled unveiled today found that most (58 percent customers have not even heard of smart grid technology and those who have feel that they have very limited knowledge of the opportunities that the smart grid offers.

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The report, which summarizes key findings from a survey of 900 utility customers in the Midwest as well as follow up focus groups, explores how customers use energy, how smart grid technology will affect their everyday lives and how much they expect to embrace products and services related to the smart grid in the next few years.

The survey also reveals key distinctions in attitudes and behavior among younger and older customers and found that customers want more control of their energy use, including the option to generate their own power, and they are willing to partner with their utility to make this happen.

The report details PwC’s recommended strategies to successfully promote customer adoption of smart grid solutions:

• . Customers are not mandated to use smart grid products, and therefore the success of a utility company’s smart grid program depends on the customers’ willingness to participate. To help generate that interest, utilities must become more effective marketers.
• . Utilities must emphasize and clearly communicate to customers how smart grid technology can allow them to take greater control of their energy usage and provide new opportunities for the customer and the utility to develop a partnership for their mutual benefit.
• . Relevant and timely communication that is tailored to customers’ unique needs and interest is a key success factor. By implementing a multi-channel strategy, utilities can further extend the effectiveness of their customer outreach.

Members of PwC’s power and utilities industry practice are available to discuss the report findings and share further insight regarding the implications for companies in the industry.

PwC unveiled this new report at CS Week, a utility industry customer service event taking place this week in Grapevine, Texas.

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SOURCE PwC

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