Unlock Your Child’s Amazing Potential to Learn at the Enfagrow A+ Smart Camp 2011

To help parents unlock the amazing potential to learnwithin their child, for the first time this year, Mead Johnson Nutrition (MJN, a market leader in the premium growing up milk category in Malaysia today held the Enfagrow A+Smart Camp at the City Mall, Kota Kinabalu recently.

Commenting on the Enfagrow A+ Smart Camp 2011, General Manager of Mead Johnson Nutrition Malaysia, Singapore and Brunei, Mr. Roger Dallas said, "At Mead Johnson, we believe that every child has within them an amazing potential to learn. And parents hold the key to unlocking their child's potential, and giving them the best start in life. Each child has tremendous potential in the different areas of Smart Nutrition, Smart Language, Smart Music and Smart Play – which are all important factors for a child's overall development. They are all the 'Amazing Achievers' that we believe every child can be. Mead Johnson is proud to work with parents in helping their children unlock their amazing potential to learn. "

The Enfagrow A+ Smart System is a comprehensive mental and physical empowerment concept based on research findings that show that there are four factors that can efficiently support a child's development throughout their childhood years. The four factors are Smart Nutrition, Smart Language, Smart Music, and Smart Play.

"We have successfully organised the Enfagrow A+ Smart Camp for five consecutive years and received overwhelming positive response from parents. Each year the Enfagrow A+Smart Camp features interactive games and activities customised for children of different ages. The concept for Enfagrow A+ Smart Camp this year is "Amazing Achievers". We believe that every child is an amazing achiever. With encouragement to explore the world around them, they will discover their talents and develop a passion to learn. Therefore, through the Enfagrow A+ Smart Camp 2011, our team at Mead Johnson hopes to provide the platform for the young 'Amazing Achievers' to emerge!" added Roger.

Through the activities at the Enfagrow A+ Smart Camp, children will be able to explore and discover their interests in the different areas while parents are able to observe and further the child. A child's imagination is a great learning platform, which can lead to amazing achievements in life. For example, parents can excite their child who might be interested in astronomy to learn more about the planets and stars via the Space Walk.

When asked about the importance of nutrition to a child, Roger said, "As a world leader in paediatric nutrition, Mead Johnson has been developing science-based nutrition for more than 100 years. The Smart Nutrition quadrant features the new Enfagrow A+ and Enfakid A+ with , which contains increased levels that help meet expert recommendations. is important for brain function and it is required during the critical period of brain development and growth. In fact, 90% of brain growth occurs in the child's first 5 years of life. Besides the increased levels of , the new Enfagrow A+ and Enfakid A+ with Plus also have Triple Protection Guard, and contain nutrients that help support a child's body resistance. Stronger children learn more!" The Enfagrow A+ Smart Camp 2011 roadshows are being held nationwide throughout the months of August to November.

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