Haier Showcases A Full Line-up of Smart Appliances at CES

LAS VEGAS , Jan. 9, 2013 /CNW/ – Haier, the world’s number one major
appliance brand, is putting its full range of smart home appliances
solutions on display during CES 2013 in Las Vegas . Haier’s smart
appliances line-up includes its French Refrigerator, the world’s first
single-door double temperature zone wine cooler, a full line-up of
smart TVs, and other innovative products, which all show Haier’s
innovative new smart features. In terms of TV products, Haier is
exhibiting its new generation of smart TVs, which are characterized by
their vision control, gesture control and face recognition features.
«Smart control experience», «ultra high definition», and «cloud family»
have become Haier TVs’ remarkable innovation keywords.

In recent years, the development of smart TV technologies has spawned a
variety of human-machine interaction modes. Gesture control, vision
control, motion sensing control and other innovative technologies are
more and more mature. As one of the TV industry’s leaders, Haier
launched the world’s first «No-tail TV» at CES 2010, and it also
launched the world’s first human-machine interaction smart TV in 2011.
In 2012, the debut of a virtually edgeless cloud TV (no frame TV again
led the innovation trend of the industry. This year, Haier’s smart
cloud TV has taken the entertainment and interaction of smart TV to a
new level with its smart content, smart interaction and smart share.

As the best launching platform of new technologies and new products, CES
provides Haier with a global stage to showcase the breadth of its
product assortment and highlight key emerging technologies. Haier, has
not only become the focus of CES, but also achieved rapid development
in the global market.

According to a recent report by Euromonitor International (the global
leader in consumer market strategy research, Haier has again ranked as
the number one major appliance brand in the world with a 8.6% retail
volume share in 2012, marking the fourth consecutive year Haier has
been given this honor. In addition, most recent data indicates that
overall sales of Haier products in the U.S. have increased by 22.2% on
a year-on-year basis, with 59.9% growth in refrigeration appliances,
110.4% growth in home laundry appliances, and 12.1% growth in air
conditioners. In Russia , the overall sale of Haier products has
achieved a year-on-year increase of 23.3%. In Japan , the overall sale
of Haier products has achieved a year-on-year increase of 28.2%.

«Haier’s continuous focus on users’ demands plays a significant role in
maintaining stable development in overseas markets,» said Mr. Li Pan ,
Director of Haier Overseas Markets. «Haier has set up five RD teams in
China , Asia, Europe , America and Australia . These teams can integrate
global advantageous resources at full speed and provide users with
high-quality smart appliance solutions,» added Mr. Li .

Haier constantly explores a development strategy that meets the
requirements of the times. Based on the characteristics of industrial
development in the Internet era, Haier has explored and entered the
fifth development stage, the network strategy phase. At this phase,
Haier will further explore the «Win-win Mode of Individual-Goal
Combination», and establish a platform-oriented enterprise. Therefore,
Haier consolidates its global resources in RD, manufacturing and
marketing to create a customized home appliance solution for consumers.

SOURCE: Haier Group

Genedigi Group, Ms. Junli Yan, +86-10-5769-1086, rachael.yan@genedigi.com for Haier Group

http://www.haier.

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