TVO launches Smart Kids Now.

TORONTO, /CNW/ – Education is key in preparing future
Ontarians for a highly competitive workforce and helping them achieve
the careers of their dreams. To give kids a competitive edge, more
Ontario parents are investing in learning resources outside the
classroom. In fact, one in three Ontario families has hired a tutor¹. Today TVO launches , a fundraising-based campaign to motivate Ontarians to help TVO
continue to deliver exceptional multi-platform educational resources
that enhance classroom learning and get kids ready for success in
school.

TVO’s campaign is built on the idea that all kids have dreams of what they’ll
be when they grow up and TVO can help them get there. As an important
part of the education ecosystem, TVO offers innovative programs, web
games and apps that help today’s digital learners build the literacy,
math and science skills fundamental to fulfilling their dreams in the
future.

A cornerstone of the campaign is TVOsmartkids.org an interactive microsite where Ontarians can donate while learning more
about how TVO helps turn today’s kids into tomorrow’s smart adults.

«TVO is committed to helping provide the next generation with tools they
need to fulfill their dreams in the future, and is a meaningful way for Ontarians to contribute to that collective
future,» says Lisa de Wilde, TVO’s Chief Executive Officer. «While TVO
is primarily funded by the Ontario Government, the support we receive
from donors across the province is crucial to our sustainability. We
believe this campaign will raise awareness that TVO also needs donor
support to continue to push the boundaries of educational media for
Ontario’s kids. »

enables visitors to virtually bring dream jobs to life with their
donations. For example, they can click on the animated Geologist
character and, the more they donate, the more they equip the character
with a Geologist’s tools. They also learn how their donation supports
resources like the whichhelps kids learn about the science of soil and rocks. The site features
10 dream job characters and highlights a range of TVOKids educational
resources that help Ontario children develop the basic learning skills
they need to become Ontario’s future leaders.

Since 2005, TVO’s formal research partnership with the Ontario Institute
for Studies in Education (OISE has provided compelling evidence that
TVOKids resources are delivering on their educational objectives and
equipping kids to be successful digital learners. Most recently in
2012, TVO developed two mobile apps, Hop, Frog, Hop! and Ribbit, Frog, Ribbit!, which were classroom tested with University of Toronto researchers and
shown to improve a child’s working memory – a brain function essential
to learning across all subject areas.

TVOKids’ educational resources are based on the Ontario curriculum,
developed with educators, classroom-tested, and designed to get Ontario
early learners ready for kindergarten and enhance classroom learning
for kids aged 5 to 11. The award-winning tvokids.com is home to over 170 educational games and offers a growing inventory of
educational mobile apps for all platforms.

TVO’s campaign is supported by TV advertising on US-based channels carried by
Rogers and Cogeco as well as by online, print and transit advertising.
It will be promoted to fans, followers, sponsors and donors via TVO’s Twitter hashtag #TVOsmartkids, Pinterest and Facebook properties. For more information or make a donation, visit .

View the 15 second TVO Smart Kids Scientist and 30 second TVO Smart Kids Astronaut TV spots.

TVOKids exists to help Ontario’s 21^st century learners be successful in school and in life. Developed for
every kind of young learner and covering virtually all Ontario
Curriculum areas for grades JK-5, TVO-produced children’s programs, web
activities and mobile apps are built in collaboration with TVO’s
on-staff educator and classroom-tested to ensure specific educational
objectives are met. According to a 2011 Ipsos Reid poll, Ontarians rate
TVOKids both the most trusted and most educational children’s media
brand in Canada. TVOKids airs daily on TVO from to . The
award-winning tvokids.com is home to over 170 educational games and TVOKids offers a growing
inventory of educational mobile apps for all platforms.

TVO is Ontario’s public educational media organization and a trusted
source of interactive educational content that informs, inspires and
stimulates curiosity and thought. TVO’s vision is to empower people to
be engaged citizens of Ontario through educational media. TVO is funded
primarily by the Province of Ontario and is a registered charity
supported by sponsors and thousands of donors. For more information,
visit tvo.org.

www.ccl-cca.ca/scal

 

 

Video with caption: «Video: TVO Smart Kids: Astronaut». Video available at: http://www.youtube.com/v/HMa1w8JuZMk?version=3hl=en_US

Video with caption: «Video: TVO Smart Kids: Scientist». Video available at: http://www.youtube.com/v/sjWiXLD6ChM?version=3hl=en_US

PDF available at: http://stream1.newswire.ca/media/2012/10/29/20121029_C2524_DOC_EN_19779.pdf

PDF available at: http://stream1.newswire.ca/media/2012/10/29/20121029_C2524_DOC_EN_19780.pdf

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