CA IMMOBILIEN AN. : CA IMMO WINS “REAL ESTATE BRAND …

CA Immo emerged victorious in the «Funds and Investors»
category of the Austrian REAL ESTATE BRAND
(Immobilienmarken AWARD announced last Thursday.

The prize, awarded by EUGIMB (Europäische Gesellschaft für
Immobilienmarkenbeobachtung – European association of real
estate brand analysis determines the most valuable brands
in ten categories, based on quantitative awareness combined
with qualitative brand values, such as level of innovation,
trustworthiness and expert competence. The analysis is
founded on a survey of more than 5,000 Austrian real estate
professionals.

Dr. Bruno Ettenauer, Chair of the CA Immo Management Board:
«Over the past, very difficult, years, we worked hard to
keep the promises we made: development projects that had
been announced were realised, we set up important financing
arrangements under extremely difficult framework conditions
and were ultimately also able to pay the shareholders’
dividend we had announced. To us, this award is valuable
proof of confidence and confirms that CA Immo is perceived
by the Austrian real estate sector as a strong and reliable
partner. «

The most valuable brands in each category, and thus the
winners of the REAL ESTATE BRAND AWARDS AUSTRIA 2012 are as
follows:
• CA Immo (Funds/Investors category
• HSG Zander (Facility Management category
• ATP Architekten (Architects category
• Strauss Partner Development (Project developer/Building
contractor category
• Immorent (Banking category
• EHL Immobilien (Real estate broker category
• EHL Asset Management (Asset/Property Management
category
• TPA Horwath Wirtschaftstreuhand und Steuerberatung (Real
estate consultant category
• Eco Plus Niederösterreich (Economic region category
• Vienna DC (Economic location category

The EUGIMB press release, containing details of the results
of the brand value study carried out as the basis for
awarding the prizes, and images from the REAL ESTATE BRAND
AWARDS 2012 event can be found at: http://www.eugimb.eu/presse/downloads/

About the design of the study
The design of the study used to determine the brand values
is constructed in two parts. Firstly, an internal
proce-dure is used to determine those companies in the real
estate sector that are best known. Companies achieving
awareness of more than 75% move forward into the second
stage of the study. Eighty-eight companies achieved this
status in the current year. In the second part of the
process, more than 5,000 Austrian real estate professionals
were asked to judge the brands. Seventeen different
criteria were assessed for each brand.

About EUGIMB
EUGIMB is the Europäische Gesellschaft für
Immobilienmarkenbeobachtung mbH based in Berlin. EUGIMB has
analysed more than 1,000 companies from the real estate
sector every year since 2008. A fundamental part of the
Association’s work consists of the REAL ESTATE BRAND VALUE
STUDY, the largest empirical database of national and
international real estate company brands. It took a year
and a half to develop, during which time the decisive
criteria/value drivers and their respective weightings were
explored in collaboration with the real estate sector.
EUGIMB also provides comprehensive analysis tools for
companies and sets up additional studies on the topic of
real estate brands.

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