TORONTO, /CNW/ – and its national
dealer network reported today that the company has surpassed several
significant all-time sales records by delivering a grand total of
32,914 and smart units throughout 2011. This represents
the best ever year-end result for the group, and equates to an overall
increase of 4.0% or 1,263 units compared to 2010′s record-breaking
sales results.
Mercedes-Benz passenger car and light truck sales totaled 31,063 for the
year, which bested last year’s landmark sales figures. This impressive
total is comprised of overall passenger car sales of 17,207 units,
thereby achieving the number one position in the luxury passenger car
segment in Canada, and total light truck sales of 13,856 units.
Mercedes-Benz Pre-Owned sales consistently surpassed the previously
established sales thresholds throughout 2011. With 884 vehicles
delivered throughout December, Mercedes-Benz Pre-Owned sales closed the
year with a grand total of 13,079 vehicles retailed. This represents
considerable growth for the Pre-Owned business in Canada, and by far
its best year ever, with a noteworthy gain of 25. 4% or 2,649 units over
2010′s stellar results.
smart Canada celebrated a significant milestone in 2011 by delivering
more than 20,000 units in Canada since the brand launched in the fall
of 2004. With 179 units retailed in December, which was ahead 24.3% for
the month, smart finished the year with a grand total of 1,851 units
delivered to customers in 2011.
A total of 350 Mercedes-Benz Sprinters were retailed in December, which
propelled year end results to 2,479 units sold in 2011. This represents
the best year ever for Mercedes-Benz Sprinter sales in Canada, and an
overall increase of 58. 2% compared to sales in 2010.
Each model range in the Mercedes-Benz product portfolio performed
exceedingly well throughout the year, but there were some exceptional
results that stood out. Mercedes-Benz continued to dominate the high
luxury category in Canada with a 35.6% market share. In addition, with
5,294 and 1,660 units sold, the GLK-Class and GL-Class were the leaders
in the luxury compact and luxury large sport utility segments. Despite
being the last year for the current generation and not having a full
year of production, the B-Class sold an impressive 2,440 units. The
success of the current Mercedes-Benz B-Class has clearly demonstrated
that the vehicle’s unique combination of luxury, safety, and
versatility is ideally suited for the Canadian market. Customers and
dealers will both be anxiously awaiting the arrival of the next
generation B-Class, which will arrive in the fourth quarter of 2012 as
a 2013 model.
In the spring of 2011, Mercedes-Benz was extremely pleased to announce
that Canada will play an integral role in paving the road to a more
sustainable future by taking on the responsibility of producing the
next generation of fuel cell drive system stacks for fuel cell
vehicles. Construction of an advanced new facility began earlier this
year in Burnaby, BC, and when the building is complete, it will bundle
the development and production for one of the key components of fuel
cell powered electric vehicles.
Mercedes-Benz Canada also continued to invest significantly in the
company’s infrastructure by opening a state-of-the-art new Logistics
Centre and Training Academy that centralized the company’s parts and
accessories operations. Strategically located near Pearson
International airport, the 204,000 square foot facility earnestly began
to streamline operations by warehousing all parts, accessories,
«Collection» items and technical literature in one location. In
addition, an expansive area dedicated to Sales, Product and Aftersales
technical education has doubled the capacity for training and also
provided ample space to create a dedicated classroom for Mercedes-Benz
Sprinter technical training.
This year, Mercedes-Benz Canada continued the overall redevelopment of
its existing, corporately owned Greater Vancouver Area retail
operations by breaking ground on a new flagship facility in downtown
Vancouver. The three acre site on Terminal Avenue will house a modern
165,000 square foot dealership that will offer a significantly expanded
sales and aftersales capacity and add a considerable amount of parking
to better serve the needs of valued customers.
With the support of its pan-Canadian dealer network, Mercedes-Benz
Canada marked the 125th anniversary of the invention of the automobile
from coast-to-coast by embarking on two separate cross-Canada tours.
The first tour offered an up close look and «test rides» on the world’s
first automobile. The second tour demonstrated that the world’s first
production electric vehicle is ready to offer an intelligent, local
emission free transportation solution through displays and customer
test drives. The juxtaposition of the current and highly desirable
Mercedes-Benz and smart product range next to the original
Patent-Motorwagen and technologically advanced smart fortwo electric
drive demonstrated the company’s pioneering tradition of excellence,
while also providing a compelling chronology of the evolution of the
automobile.
«I am tremendously proud to end this year on such a positive note. When
we reflect on the past year, we have a lot to celebrate, including
continued significant investment in our national infrastructure and
another year of strong momentum that has allowed us to surpass
previously established sales milestones to become the leader in the
Canadian luxury passenger car market,» said Tim A. Reuss, President and
CEO of Mercedes-Benz Canada. «One of my first main priorities when I
joined Mercedes-Benz Canada earlier this year was to travel to every
retailer to meet our dealers and tour their respective facilities.
After completing this objective, I can personally attest to their
collective and unwavering commitment to excellence. It is this tireless
passion that has helped us realize our impressive sales records. I am
deeply grateful for everyone’s hard work, and proud that the
three-pointed star is represented by such a strong and devoted team of
professionals here in Canada.»
Reuss continued: «We are all exceedingly proud of our company’s
pioneering heritage, and together we commemorated this important
occasion throughout the year in many different ways. First and
foremost, we launched an unprecedented product offensive which included
the introduction of such fascinating vehicles as the new CLS-Class, the
facelifted C-Class Sedan, the all-new C-Class Coupe, the highly fuel
efficient S 350 BlueTEC 4MATIC, the third generation M-Class and
SLK-Class and the breathtaking new SLS Roadster. These class-leading
vehicles were all very well-received by Canadian consumers, and also
garnered significant acclaim, including two prestigious AJAC awards:
the 2012 Mercedes-Benz C 350 4MATIC Sedan was named the Best New Luxury
Car, and the Mercedes-Benz S 350 BlueTEC 4MATIC earned the Best New
Prestige Car (over . Our highly desirable product range and
dedicated dealer network have been the key to our success, and this
powerful combination forms an incredibly strong foundation as we enter
a new year with a steadfast commitment to excellence. »
Mercedes-Benz Canada is responsible for the sales, marketing and service
of the four brands within the Mercedes-Benz Group in Canada:
Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto,
Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people
in 19 locations across Canada. Through a nationwide network of 13
Mercedes-Benz owned retail operations and 40 authorized dealerships,
Mercedes-Benz Canada sold 32,914 vehicles in 2011, the best year ever
reported for Mercedes-Benz Canada Inc.
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