By
Sadie Whitelocks
Last updated at 8:02 PM on 28th December 2011
Standing with two large suitcases to hand and a sports car at her side Lara Stone looks like she’s about to make a quick getaway.
But the 28-year-old Dutch model is posing for a Mercedes Benz campaign to promote its new Fifties-inspired SL Roadster.
Wearing a sophisticated knee-length black dress designed by Calvin Klein’s Francisco Costa, Lara joins a number of other famous faces who have modelled for the German motoring manufacturer including Julia Stegner, Milla Jovovich and Karolina Kurkova.
Dutch supermodel Lara Stone has been recruited by Mercedes Benz to promote its latest sports car
The dramatic shot, evoking scenes from Hitchcock’s 1959 film North by Northwest, was shot by Californian Alex Prager, who has been recruited by the likes of Vogue and W Magazine since her work was featured in MOMA's 2010 New Photography exhibition.
Lara, who is set to appear in the annual 2012 Pirelli calendar with supermodels including Kate Moss,said:’It's an honor to work with Mercedes-Benz on a project like this.
‘Working with Alex Prager has been
wonderful.
She got everything planned out, which is very rare when
you’re working on a fashion shoot.’
In a spin: A wind machine was used to simulate high winds while Lara was lifted off the ground using ropes
Alex, who is famed for creating moody and visually striking scenes chose a desert close to LA as the backdrop.
Photographer Alex Prager said that she was inspired by Hitchcock’s 1959 film North by Northwest
She said: ‘I constantly reference the
Wizard of Oz, the red shoes and Hitchcock in all of my work.
‘All of
these things are icons of style.’
In addition to taking photographs for the new campaign, Alex shot a Film Noir
style film.
One of the scenes features Lara being blown across the desert sands by a tornado.
A wind machine was used to simulate high winds while the model was lifted off the ground using ropes.
Alex commented: ‘Lara really impressed me because she does work more like an actress would.’
The final edit will be shown to an audience at Mercedes-Benz Fashion Week, February 9-15, 2012 and Lara and Alex will be appearing at the Berlin fashion week in January.
Mercedes plays a key role in the fashion
industry and since 2007 it has been title sponsor of New York
fashion week, which takes place every September.
Its previous campaigns have featured designs by Gareth Pugh and Philip Treacy and images shot by renowned fashion photographer Terry Richardson.
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fyi the car looks like a Mercedes-McClaren that was out last year.
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Spiky heels on a dirt road? CGI
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I liked the brief VW diesel ad: «Berlin to Warsaw in one tank»
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