воскресенье, 25 ноября 2012 г.

CSR Bluetooth® Smart Technology Powers New LG One Key Wireless Remote

CAMBRIDGE, England SUNNYVALE, Calif.–(BUSINESS WIRE–

CSR plc (LSE: CSR; NASDAQ: CSRE today announced that CSR µEnergy®,
its low energy technology for Bluetooth® Smart connectivity, is at the
heart of the new One Key wireless smartphone remote control from LG
Electronics. An accessory for LG's new flagship Android® smartphone, the
Optimus VU2 is an LG One Key remote that delivers a number of innovative
capabilities and relies on the CSR1000™ single-mode Bluetooth low energy
solution to achieve Bluetooth Smart wireless connectivity.

"The LG One Key remote control is a perfect example of the kind of
mobile accessory innovation made possible by our leading µEnergy™
platform, giving LG a complete, optimised, low-energy solution with RF,
baseband, microcontroller, qualified Bluetooth v4. 0 stack and customer
application running on a single chip," said Paul Williamson, Director of
µEnergy Marketing, CSR. "LG is clearly at the forefront of the emerging
Bluetooth Smart revolution, and we are excited that this Tier-One OEM
chose our µEnergy platform to power this groundbreaking accessory for
their flagship Android smartphone."

The LG One Key Bluetooth Smart remote control provides exciting new ways
for consumers to interact with their smartphones. Going beyond simple
Find Me and Proximity applications, which are provided, the LG One Key
remote offers several exciting new capabilities, including the ability
to trigger the smartphone's camera shutter to make taking self-portraits
and group photos a snap, as well as remotely controlling music selection
and playback while the smartphone is sitting in a speaker dock. And
because of the µEnergy
platform's industry-leading low-power operation, consumers can enjoy
using the LG One Key remote for years on a single coin cell battery.

CSR worked closely with LG software developers to create the unique
capabilities of the LG One Key remote and was able to jumpstart the task
by basing much of it on the sample applications provided with the CSR
µEnergy SDK, helping LG to bring their Bluetooth Smart accessory to
market quickly and efficiently. The CSR µEnergy SDK provides support for
a broad range of accessories out of the box with the flexibility to
innovate by easily adding features when developing new accessories.

The CSR µEnergy
platform addresses the needs of ultra low-power connected devices by
unlocking the potential of the Bluetooth low energy standard and
providing everything required to create a Bluetooth Smart accessory such
as the LG One Key remote control. The CSR µEnergy platform has been
optimised to support only Bluetooth low energy features, allowing
products to be tiny, cost-effective and power-efficient, and may be used
in simple sensors such as step-counting foot pods, heart rate monitors
or key fobs, as well as in more complex low-power devices such as
watches, keyboards and remote controls.

CSR is a global provider of innovative silicon and software solutions
for the location-aware, media-rich, cloud-connected world. Our platforms
are optimised for the automotive navigation and infotainment,
digital cameras and imaging, connected home infotainment and wireless
audio markets. We provide solutions to complex problems in the
audio-visual, connectivity and location technology domains across a
broad range of markets, with a technology portfolio that includes GPS/GNSS
systems, Bluetooth®,
Wi-Fi®, FM, NFC, aptX® and CVC™ audio
codecs
, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers,
DSPs and broadband receivers. CSR’s technology solutions and market
platforms enable its customers to deliver a superior user experience and
are adopted by leaders in the auto, computer, home and mobile markets.
More information can be found at www.csr.com.
Keep up to date with CSR on our technical
blog
or CSR
people blog
, YouTube,
Facebook
or follow us on Twitter at twitter. com/CSR_plc

This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto that are not historical
facts and constitute 'forward looking statements' within the meaning of
the United States Private Securities Litigation Reform Act of 1995 in
relation to CSR µEnergy® and other CSR products and technology, and
their performance characteristics in LG's One Key wireless smartphone
remote control and other consumer electronic products, and other future
events and their potential effects on CSR. These forward-looking
statements can be identified by words such as 'will,' 'can deliver,'
offers’, ‘allows’, ‘to enhance,' 'enables,' ‘designed to’ and other
similar expressions regarding the performance characteristics of CSR
µEnergy® and other CSR products and technology, and their performance
characteristics in consumer electronics products, and their potential
effects on CSR. Any future release of CSR µEnergy® or other CSR products
and technology or consumer electronics products containing such
technology, related products or modifications to such products'
capability, functionality or features are subject to ongoing evaluation
by CSR and its customers, and may or may not be implemented and should
not be considered firm commitments by CSR or its customers and should
not be relied upon in making purchasing decisions. Such forward-looking
statements represent the current expectations and beliefs of management
of CSR, and are based upon numerous assumptions regarding CSR's business
strategies and the environment in which CSR will operate and therefore
involve a number of known and unknown risks, contingencies,
uncertainties and other factors, many of which are beyond the control of
CSR, including, but not limited to, those detailed from time to time in
CSR's periodic reports (whether under the caption Risk Factors or
Forward Looking Statements or elsewhere, which are available at the
SEC's web site http://www.sec.gov.
Each forward looking statement speaks only as of the date hereof. CSR
does not undertake to release publicly any updates or revisions to any
forward looking statements contained herein, otherwise than required by
law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth
SIG, Inc. and licensed to CSR.

Wi-Fi® is a trademark of the Wi-Fi Alliance.

Other products, services and names used in this document may have been
trademarked by their respective owners.

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